Often books fail to sell because their authors have unknowingly given them more than one subject and goal.
Too many subjects and goals in one book get in each other's way it is like trying to ride two horses at the same time while each is dashing in a different direction.
The subject of a book is exactly that the central topic about which you have decided to write.
It might be fitness and exercise, investing in the stock market, or meditation.
The book's goal is what you hope to accomplish by writing it (or looked at another way, what you want it to help the reader accomplish).
It might be living a longer and healthier life through the fitness conferred by exercise; or a low-risk investment strategy that grows portfolios more slowly and safely; or stress reduction through meditation.
Typically with a first book, an author will be bursting with many ideas about their subject which they developed over years, and will be on fire to get them all into their ms.
For instance, the author of a book designed to help the reader eliminate back pain forever, might have thought about, and be on fire to: 1.
Present her or his system 2.
Tell the story of all the years his or her life was crippled by unnecessary back pain before discovering these exercises 3.
Paint a portrait of what readers' lives will be like when they are free of pain 4.
Speculate on what the world would be like if we were all free from pain Of course, it is possible to touch on all these topics in one book, but not at equal length or with equal emphasis.
Trying to shoehorn all four into a book will prevent any one theme from standing out clearly and blunt the impact each makes on the reader.
Instead, knowledgeable writers pick one main subject for a book and subordinate the rest to it.
Similarly, it is best to pick one effect you want your book to have on the reader.
For instance, your goal in writing a book on back pain might be to: 1.
Help chronic sufferers free themselves from back pain 2.
Show non-sufferers how to avoid back pain 3.
Inform a general readership of all the latest scientific data on back pain 4.
Teach people how to become more caring, loving individuals 5.
Catch the vision of a better, pain-free world
Too many subjects and goals in one book get in each other's way it is like trying to ride two horses at the same time while each is dashing in a different direction.
The subject of a book is exactly that the central topic about which you have decided to write.
It might be fitness and exercise, investing in the stock market, or meditation.
The book's goal is what you hope to accomplish by writing it (or looked at another way, what you want it to help the reader accomplish).
It might be living a longer and healthier life through the fitness conferred by exercise; or a low-risk investment strategy that grows portfolios more slowly and safely; or stress reduction through meditation.
Typically with a first book, an author will be bursting with many ideas about their subject which they developed over years, and will be on fire to get them all into their ms.
For instance, the author of a book designed to help the reader eliminate back pain forever, might have thought about, and be on fire to: 1.
Present her or his system 2.
Tell the story of all the years his or her life was crippled by unnecessary back pain before discovering these exercises 3.
Paint a portrait of what readers' lives will be like when they are free of pain 4.
Speculate on what the world would be like if we were all free from pain Of course, it is possible to touch on all these topics in one book, but not at equal length or with equal emphasis.
Trying to shoehorn all four into a book will prevent any one theme from standing out clearly and blunt the impact each makes on the reader.
Instead, knowledgeable writers pick one main subject for a book and subordinate the rest to it.
Similarly, it is best to pick one effect you want your book to have on the reader.
For instance, your goal in writing a book on back pain might be to: 1.
Help chronic sufferers free themselves from back pain 2.
Show non-sufferers how to avoid back pain 3.
Inform a general readership of all the latest scientific data on back pain 4.
Teach people how to become more caring, loving individuals 5.
Catch the vision of a better, pain-free world
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