Google defines copywriting as the art of writing sales and marketing materials.
It is also defined as the process of writing a piece of literature with the object of promoting a person, business, opinion, or idea.
Both definitions of copywriting connote a system.
Art, even in its purest form, still implements a system in one way or the other.
If you put all of these together, copywriting involves conforming to a set of standards created for a particular goal--that is, increased revenues and exposure for a product or service.
A copywriter, therefore, is required one to abide in the following best practices to become credible and successful: 1.
Honesty = Promoting a product or service should never be misleading.
Do not over promise anything in about the product or service.
Readers will know straight-on if they are being offered something far from the product.
Overselling the product or service can be quite annoying and can become grounds to lessen credibility.
Always remember that there are ethical codes to follow and product promotion is not exempt from this.
Honesty is still the best policy.
2.
Drawn from Experiences = Citing real testimonials about the product or service gives readers the evidence they need to believe in the product's ability or service's capacity.
Narrating stories in the body of the copy that's meant to drive a point or idea related to the product or service are also one of the best recommended measures in producing worthwhile material.
3.
Provide knowledge = The best way to provide information about the product is, first and foremost, knowing the product.
If you believe in the ability of the product or service yourself, selling it becomes second nature.
The old adage, you can't write what you don't know, still applies.
4.
Focus on the beneficiaries = Writing any material requires one to first identify the target audience.
In the case of copywriting, this refers to potential and current consumers/clients of the product or service.
Copywriting for the web or for websites is targeted to search engines and readers.
To do this, applying keyword density techniques in your copy is a must but this should be done correctly so that the body of the copy will not look awkward or senseless.
5.
Essence and Conciseness = As said earlier, writing copy should provide value to the reader.
This should be delivered in a direct-to-the-point manner to avoid confusion and misunderstanding.
6.
Highlight Benefits = Highlighting the benefits of the product or service in the body of your copy is, of course, the main purpose of your endeavor.
But this should be done smoothly.
The benefits should be naturally integrated into the theme or topic of your copy.
It is also defined as the process of writing a piece of literature with the object of promoting a person, business, opinion, or idea.
Both definitions of copywriting connote a system.
Art, even in its purest form, still implements a system in one way or the other.
If you put all of these together, copywriting involves conforming to a set of standards created for a particular goal--that is, increased revenues and exposure for a product or service.
A copywriter, therefore, is required one to abide in the following best practices to become credible and successful: 1.
Honesty = Promoting a product or service should never be misleading.
Do not over promise anything in about the product or service.
Readers will know straight-on if they are being offered something far from the product.
Overselling the product or service can be quite annoying and can become grounds to lessen credibility.
Always remember that there are ethical codes to follow and product promotion is not exempt from this.
Honesty is still the best policy.
2.
Drawn from Experiences = Citing real testimonials about the product or service gives readers the evidence they need to believe in the product's ability or service's capacity.
Narrating stories in the body of the copy that's meant to drive a point or idea related to the product or service are also one of the best recommended measures in producing worthwhile material.
3.
Provide knowledge = The best way to provide information about the product is, first and foremost, knowing the product.
If you believe in the ability of the product or service yourself, selling it becomes second nature.
The old adage, you can't write what you don't know, still applies.
4.
Focus on the beneficiaries = Writing any material requires one to first identify the target audience.
In the case of copywriting, this refers to potential and current consumers/clients of the product or service.
Copywriting for the web or for websites is targeted to search engines and readers.
To do this, applying keyword density techniques in your copy is a must but this should be done correctly so that the body of the copy will not look awkward or senseless.
5.
Essence and Conciseness = As said earlier, writing copy should provide value to the reader.
This should be delivered in a direct-to-the-point manner to avoid confusion and misunderstanding.
6.
Highlight Benefits = Highlighting the benefits of the product or service in the body of your copy is, of course, the main purpose of your endeavor.
But this should be done smoothly.
The benefits should be naturally integrated into the theme or topic of your copy.
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