Have you ever wondered what goes through the minds of people browsing in a bookstore looking for a book to buy? If you are planning to write and publish a book and want it to sell in bookstores everywhere, you have to put yourself into the average book buyer's shoes.
It is vital to know the thought processes involve when someone is looking for a book to purchase in a bookstore.
Why don't you examine yourself and recognize how you do it? It is very likely that you're one of many who use steps in this order: You take a quick look at the spine and check the front cover, and then you probably turn the book to examine the back cover.
If you're interested, you'd skim a few pages and if it still piques your interest after a quick glance of the content, you will buy the book.
This is the typical process of scrutinizing books in shelves.
You can use this knowledge to enhance the sales of your next book.
Your goal is to get your customers to skim the inside content of your book.
When you are able to do that and impress the reader with your killer content, you've just made a sale! To do that, you must first get them to be interested in the front cover and intrigued by the back cover! Hopefully you've got a killer cover.
Your next step is to fill the entire back cover of your book with testimonials.
That way, your reader is going to wonder what all the hype is all about.
Since your book description is not on the cover, they'll be forced to open the book, getting them one step closer to buying.
To enhance the testimonials in your book even further, it can sometimes be helpful to put the picture of the testimonial-giver next his or her quote.
Putting up a picture of a well-known sports star or celebrity who endorses your product will catch the attention of potential buyers.
They will first be impressed or excited about recognizing a celebrity, then they'll actually read the text.
Pictures of big-names and experts will make your product look more credible and attractive.
Another great place to put testimonials is on the first few pages of the book...
even before the title page! When you have intrigued the potential customer enough to leaf through two to three pages of testimonials before getting to the title page, they'll naturally start to wonder more what the hype is all about.
They will have no choice but perceive the book as a very valued item worthy of their money.
The law of first impressions is strongly applicable in this process.
People tend to remember the first and last impressions more than the other encounters.
It completely applies in book promotion.
If the customer's first impression of your book is, 'Wow, this must be good,' they're more likely to believe that it is good and it will stick in their minds like instant glue.
Another way to put testimonials in your book is to place a testimonial at the start of every chapter.
This is best used in non-fiction, otherwise it may appear a little contrived, but why are you using this space for losely related quotes? Now you can make famous people speak directly about you, your book, and the subject of the section in the introduction of your book chapters!
It is vital to know the thought processes involve when someone is looking for a book to purchase in a bookstore.
Why don't you examine yourself and recognize how you do it? It is very likely that you're one of many who use steps in this order: You take a quick look at the spine and check the front cover, and then you probably turn the book to examine the back cover.
If you're interested, you'd skim a few pages and if it still piques your interest after a quick glance of the content, you will buy the book.
This is the typical process of scrutinizing books in shelves.
You can use this knowledge to enhance the sales of your next book.
Your goal is to get your customers to skim the inside content of your book.
When you are able to do that and impress the reader with your killer content, you've just made a sale! To do that, you must first get them to be interested in the front cover and intrigued by the back cover! Hopefully you've got a killer cover.
Your next step is to fill the entire back cover of your book with testimonials.
That way, your reader is going to wonder what all the hype is all about.
Since your book description is not on the cover, they'll be forced to open the book, getting them one step closer to buying.
To enhance the testimonials in your book even further, it can sometimes be helpful to put the picture of the testimonial-giver next his or her quote.
Putting up a picture of a well-known sports star or celebrity who endorses your product will catch the attention of potential buyers.
They will first be impressed or excited about recognizing a celebrity, then they'll actually read the text.
Pictures of big-names and experts will make your product look more credible and attractive.
Another great place to put testimonials is on the first few pages of the book...
even before the title page! When you have intrigued the potential customer enough to leaf through two to three pages of testimonials before getting to the title page, they'll naturally start to wonder more what the hype is all about.
They will have no choice but perceive the book as a very valued item worthy of their money.
The law of first impressions is strongly applicable in this process.
People tend to remember the first and last impressions more than the other encounters.
It completely applies in book promotion.
If the customer's first impression of your book is, 'Wow, this must be good,' they're more likely to believe that it is good and it will stick in their minds like instant glue.
Another way to put testimonials in your book is to place a testimonial at the start of every chapter.
This is best used in non-fiction, otherwise it may appear a little contrived, but why are you using this space for losely related quotes? Now you can make famous people speak directly about you, your book, and the subject of the section in the introduction of your book chapters!
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