As a home business owner it's important to build your credibility and to position yourself as an expert in your niche market.
You need to project an image of yourself in such a way that your name (or your business name) becomes synonymous with the service you're rendering.
In simple terms, we are talking about building a reputation that makes you one of the first points of reference whenever people discuss your niche market.
How can you achieve this enviable status? I would rather begin by telling you why it has become extremely important for you to build an impressive online presence.
If you've been online for any length of time, you've no doubt observed that the MLM marketplace is a crowded environment-and it's getting even more so with each passing day.
Customers and prospects are frequently bombarded with solicitations to either buy or join one program or the other.
This is not necessarily bad.
After all if the Profs at our business schools are to be believed, competition is the consumers' best friend, as it forces producers to improve their products and forces prices down.
In theory that's fine.
But the reality is that competition so very often gets consumers confused.
In online MLM, as is also true elsewhere, it's sometimes difficult to differentiate one advert campaign from another; most are saying basically the same thing in a slightly different tone.
Now for you the network marketer, this is at once a challenge and an opportunity.
It is a challenge because if you fall into the bandwagon of "me too" advert messages, then you can expect buyers to simply stick with those they've been dealing with in the past, since from your message you aren't offering anything different.
But this crowded marketplace also presents you with a rare opportunity: brand yourself as a unique provider.
Yes, position yourself as someone who's either offering a different service or a similar service in a clearly better way.
Again, how can you do that? Use well written articles! If you are not yet using article marketing to position yourself and to promote your online business, I encourage you to embrace the idea now.
The truth is that marketing information online by way of articles is one of the best ways to get the kind of positive public relations and exposure that every online business thrives on.
And for you the marketer, article marketing is simply the quickest and most effective way to get your messages across to your target market.
To successfully position yourself online with articles, you will need to have a website or blog.
These resources should be used primarily to demonstrate your abilities and expertise in your chosen niche.
You need to be very clear about what you're an expert on.
And then write articles that address the needs of your target market.
Sounds pretty obvious, right? Not quite.
A lot of "experts" have this habit of rambling on and on about their educational and job qualifications, the seminars they've attended and so on, without actually educating their audience on anything.
Nobody is interested in a detailed discussion of your background.
So if you must mention that in your write-ups, be brief about it.
Just tell people how knowledgeable you are in your business segment, and how you can help them to succeed in their business.
Don't be afraid to express your opinions on topics related to your niche.
You're an expert in this niche, aren't you? So your opinion should count.
Express it! Well expressed opinions give your articles and you some aura of authenticity.
If your articles consistently and creatively discuss one interesting topic after another in your niche market, people will soon take notice of you.
You should also get into the practice of submitting articles to prime ezine directories, allowing reprint rights on conditions that your links are left intact.
This is another sure way to gain maximum exposure for your articles.
Article marketing is the simplest but most effective way to position yourself online as an expert in your niche market.
You need to project an image of yourself in such a way that your name (or your business name) becomes synonymous with the service you're rendering.
In simple terms, we are talking about building a reputation that makes you one of the first points of reference whenever people discuss your niche market.
How can you achieve this enviable status? I would rather begin by telling you why it has become extremely important for you to build an impressive online presence.
If you've been online for any length of time, you've no doubt observed that the MLM marketplace is a crowded environment-and it's getting even more so with each passing day.
Customers and prospects are frequently bombarded with solicitations to either buy or join one program or the other.
This is not necessarily bad.
After all if the Profs at our business schools are to be believed, competition is the consumers' best friend, as it forces producers to improve their products and forces prices down.
In theory that's fine.
But the reality is that competition so very often gets consumers confused.
In online MLM, as is also true elsewhere, it's sometimes difficult to differentiate one advert campaign from another; most are saying basically the same thing in a slightly different tone.
Now for you the network marketer, this is at once a challenge and an opportunity.
It is a challenge because if you fall into the bandwagon of "me too" advert messages, then you can expect buyers to simply stick with those they've been dealing with in the past, since from your message you aren't offering anything different.
But this crowded marketplace also presents you with a rare opportunity: brand yourself as a unique provider.
Yes, position yourself as someone who's either offering a different service or a similar service in a clearly better way.
Again, how can you do that? Use well written articles! If you are not yet using article marketing to position yourself and to promote your online business, I encourage you to embrace the idea now.
The truth is that marketing information online by way of articles is one of the best ways to get the kind of positive public relations and exposure that every online business thrives on.
And for you the marketer, article marketing is simply the quickest and most effective way to get your messages across to your target market.
To successfully position yourself online with articles, you will need to have a website or blog.
These resources should be used primarily to demonstrate your abilities and expertise in your chosen niche.
You need to be very clear about what you're an expert on.
And then write articles that address the needs of your target market.
Sounds pretty obvious, right? Not quite.
A lot of "experts" have this habit of rambling on and on about their educational and job qualifications, the seminars they've attended and so on, without actually educating their audience on anything.
Nobody is interested in a detailed discussion of your background.
So if you must mention that in your write-ups, be brief about it.
Just tell people how knowledgeable you are in your business segment, and how you can help them to succeed in their business.
Don't be afraid to express your opinions on topics related to your niche.
You're an expert in this niche, aren't you? So your opinion should count.
Express it! Well expressed opinions give your articles and you some aura of authenticity.
If your articles consistently and creatively discuss one interesting topic after another in your niche market, people will soon take notice of you.
You should also get into the practice of submitting articles to prime ezine directories, allowing reprint rights on conditions that your links are left intact.
This is another sure way to gain maximum exposure for your articles.
Article marketing is the simplest but most effective way to position yourself online as an expert in your niche market.
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