1.
Posting infrequently Post several times a week at least.
The Search Engines adore new content and look for it.
If they visit your blog several times and don't find anything new, they will visit less frequently and your blog will be indexed less frequently.
Besides the Search Engines, if your readers visit and find no new content for some time, they will visit less frequently too.
Remember - out of sight is out of mind.
2.
Regurgitating content Writing on timely topics or other blogs is great.
But do not simply copy what you read elsewhere and paste it into your blog posts.
Put a new spin on the content.
Give your opinion and ask your readers for their opinion too.
3.
Insulting your readers Don't talk down to your readers or use slang language.
If you talk down to them they will know it and be insulted and probably won't be back.
If you use slang or industry specific terms that your reader doesn't understand he will leave and likely stay away.
Write in common, everyday but clear and concise language.
4.
No call to action You must tell your reader what to do.
If you don't, he won't figure it out on his own.
Tell him exactly what you want him to do next and provide the means for him to do it.
5.
Posts that go on and on and on...
Do not make your reader work to read your blog.
Break up long paragraphs into shorter ones.
Use white space effectively so it's easy for your reader to consume your content.
Posts should be short essays from your expertise but if it needs to be longer, break your post with the 'More" tag.
Wherever you break it, the remaining part will go on a page of its own.
When you break your post do not do it at the end of a sentence.
Do it at a suspense point in the middle of the sentence.
Make your reader curious enough to click to read more.
You can avoid these and other mistakes by learning from The WordPress Wizard at http://TheWordPressWizard.
com While you are there I'd like to invite you to register for TheWizard Weekly, my free weekly teleseminar on all things blogging and WordPress.
Brought to you by Cathy Perkins, The WordPress Wizard.
Posting infrequently Post several times a week at least.
The Search Engines adore new content and look for it.
If they visit your blog several times and don't find anything new, they will visit less frequently and your blog will be indexed less frequently.
Besides the Search Engines, if your readers visit and find no new content for some time, they will visit less frequently too.
Remember - out of sight is out of mind.
2.
Regurgitating content Writing on timely topics or other blogs is great.
But do not simply copy what you read elsewhere and paste it into your blog posts.
Put a new spin on the content.
Give your opinion and ask your readers for their opinion too.
3.
Insulting your readers Don't talk down to your readers or use slang language.
If you talk down to them they will know it and be insulted and probably won't be back.
If you use slang or industry specific terms that your reader doesn't understand he will leave and likely stay away.
Write in common, everyday but clear and concise language.
4.
No call to action You must tell your reader what to do.
If you don't, he won't figure it out on his own.
Tell him exactly what you want him to do next and provide the means for him to do it.
5.
Posts that go on and on and on...
Do not make your reader work to read your blog.
Break up long paragraphs into shorter ones.
Use white space effectively so it's easy for your reader to consume your content.
Posts should be short essays from your expertise but if it needs to be longer, break your post with the 'More" tag.
Wherever you break it, the remaining part will go on a page of its own.
When you break your post do not do it at the end of a sentence.
Do it at a suspense point in the middle of the sentence.
Make your reader curious enough to click to read more.
You can avoid these and other mistakes by learning from The WordPress Wizard at http://TheWordPressWizard.
com While you are there I'd like to invite you to register for TheWizard Weekly, my free weekly teleseminar on all things blogging and WordPress.
Brought to you by Cathy Perkins, The WordPress Wizard.
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