Article Marketing can be a powerful tool when building your Internet Marketing Business, but it doesn't end when you submit the article to an Article Directory, and this article will explain why you need to be posting your articles on your own website, or blog.
I'll use the term blog from now on in this article, although you could be posting on a static website as well.
A Blog is the preferred platform as static websites are harder to rank in the search engines, and are far less interactive which can impact traffic and exposure.
Central Focus Your blog should be the central point of your Internet Marketing Business, drive as much traffic, and point as many links as you can, back to it.
Any content you write, create, record, should be available on your blog somewhere.
When you write articles you will be including one or two links in the Resource Box, some Article Directories allow links within the article body as well, and in most cases the Article directories don't allow links directly to a sales page, capture page, or affiliate offer.
The Benefits Instead, linking back to your own website or blog post provides the following benefits:
For myself, I use the WordPress blog platform, and I actually submit my articles from my blog directly to EzineArticles.
Once accepted, I alter the article to make it suitable for a blog post, cleaning up formatting and tags, adding an image here and there, and ending with a call to action for what I want the reader to do next.
If I choose, I can send the reader out to the page I am really promoting when I write the article, with carefully placed additional links and banners within my blog post the traffic should flow right through.
I'll use the term blog from now on in this article, although you could be posting on a static website as well.
A Blog is the preferred platform as static websites are harder to rank in the search engines, and are far less interactive which can impact traffic and exposure.
Central Focus Your blog should be the central point of your Internet Marketing Business, drive as much traffic, and point as many links as you can, back to it.
Any content you write, create, record, should be available on your blog somewhere.
When you write articles you will be including one or two links in the Resource Box, some Article Directories allow links within the article body as well, and in most cases the Article directories don't allow links directly to a sales page, capture page, or affiliate offer.
The Benefits Instead, linking back to your own website or blog post provides the following benefits:
- You get a new back-link to your site - good for SEO and traffic.
- Your article readers may follow the links back to the website - again more traffic.
- Your blog post can expand on the article, give more detail than 400 words allow, and can then link out to any other page of your choosing - sales pages, opt-in capture pages, affiliate offers, etc.
- Your website or blog will become a central repository for everything you write on any given subject.
- Your blog will help brand you far beyond what you can get through articles alone.
For myself, I use the WordPress blog platform, and I actually submit my articles from my blog directly to EzineArticles.
Once accepted, I alter the article to make it suitable for a blog post, cleaning up formatting and tags, adding an image here and there, and ending with a call to action for what I want the reader to do next.
If I choose, I can send the reader out to the page I am really promoting when I write the article, with carefully placed additional links and banners within my blog post the traffic should flow right through.
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