The longtail keyword - friend of internet marketers every where. By tapping into long tail keywords you can drive high quality traffic to your website and offers. Long tail keywords are keyword phrases composed of three or more words.
Why Do I Care?
There are two main reasons to are about long tail keyword terms:
1. Less Competition: There is significantly less competition for longtail keyword terms. This means Pay-Per-Click ads will be cheaper, and it will be easier to organically rank on the first page of Google for these terms.
2. More Targeted Traffic: While longtail search terms are searched far less, they are usually done by people looking to buy or act right away so they convert at a much higher rate.
The general goal with longtail keyword terms is to rank for a whole bunch of them. When it comes to your bottom line there is no real difference if you make 500 sales from one short tail keyword term, or 500 sales from 500 different long tail keyword terms.
How Can I Rank for Long Tail Terms
1. A Blog - You will want to run your site with some sort of blogging platform. This will make it easy for you to create content and is friendly to the search engines. As usual, we recommend WordPress.
2. Permalinks - You will want to set up the permalinks on your blog to make them keyword rich. The best way to do this is et your permalinks up so they pull the post title into the URL. This way when you use your longtail keyword in your post title, it will also be in your URL.
3. Create Tons of Content - Every piece of content you create is a potential longtail keyword term. The more posts you create, then the more chance you get found by people searching for longtail keyword terms. Remember, longtail terms are a numbers game. You want to rank for hundreds of these terms. Consistently creating content will help you with that.
4. Share Your Content - Like with any new content you want to share it through many avenues. You will certainly want to Facebook and Tweet your content. Also make sure you take advantage of social bookmarking sites like Digg. Anywhere you are sharing your content is another place someone might be searching a longtail keyword.
Longtail keywords may not pay off like some of there shorter counterparts, but they are easier to rank for, and convert better. The best way to take advantage of these terms is to create great content related to the terms, and share it across the web. At the end of the day longtail keywords is a numbers game. You have to be committed to creating a lot of content, and ranking for a lot of terms. In the end though, this will pay off and you will boost your website revenues.
Why Do I Care?
There are two main reasons to are about long tail keyword terms:
1. Less Competition: There is significantly less competition for longtail keyword terms. This means Pay-Per-Click ads will be cheaper, and it will be easier to organically rank on the first page of Google for these terms.
2. More Targeted Traffic: While longtail search terms are searched far less, they are usually done by people looking to buy or act right away so they convert at a much higher rate.
The general goal with longtail keyword terms is to rank for a whole bunch of them. When it comes to your bottom line there is no real difference if you make 500 sales from one short tail keyword term, or 500 sales from 500 different long tail keyword terms.
How Can I Rank for Long Tail Terms
1. A Blog - You will want to run your site with some sort of blogging platform. This will make it easy for you to create content and is friendly to the search engines. As usual, we recommend WordPress.
2. Permalinks - You will want to set up the permalinks on your blog to make them keyword rich. The best way to do this is et your permalinks up so they pull the post title into the URL. This way when you use your longtail keyword in your post title, it will also be in your URL.
3. Create Tons of Content - Every piece of content you create is a potential longtail keyword term. The more posts you create, then the more chance you get found by people searching for longtail keyword terms. Remember, longtail terms are a numbers game. You want to rank for hundreds of these terms. Consistently creating content will help you with that.
4. Share Your Content - Like with any new content you want to share it through many avenues. You will certainly want to Facebook and Tweet your content. Also make sure you take advantage of social bookmarking sites like Digg. Anywhere you are sharing your content is another place someone might be searching a longtail keyword.
Longtail keywords may not pay off like some of there shorter counterparts, but they are easier to rank for, and convert better. The best way to take advantage of these terms is to create great content related to the terms, and share it across the web. At the end of the day longtail keywords is a numbers game. You have to be committed to creating a lot of content, and ranking for a lot of terms. In the end though, this will pay off and you will boost your website revenues.
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