If you have a website, or maybe you're running some other kind of business on the web, you're going to want traffic that's actually searching for what you're offering. To accomplish this, your site must rank high when it comes to the search engines. If you are good at your SEO, you will find that you not only get the traffic you want but your conversion rate will increase, too. However, you can't just wing SEO, and you need to know which mistakes to avoid if you hope to be successful.
Your site should be appealing to the search engines, not pushed out completely. That's why you need to learn common mistakes people make so that you can increase your chances of success. So read on and don't make these mistakes if you want quality traffic flooding to your website.
Most new webmasters commit the SEO mistake of making the site too flash-heavy. Flash may make a website cool, but it's no good for SEO. While flash looks neat for those humans reading your site, it's invisible to search engines so your site isn't likely to get crawled.
Search engine spiders are looking for content and they'll go elsewhere if they don't find any. This is the only way to rank high. Flash makes your website look good, so if you don't want to avoid it completely, you should add some text and graphics to your page so that you can optimize it for the search engines. The more text there is, the better you'll rank.
Choosing the wrong keywords is another mistake that webmasters make. The best SEO starts with good keyword research. Have fun trying to convert untargeted visitors; it is almost impossible to do. You should never waste your time targeting any keywords that searchers aren't looking for. Keywords are how people search and how the search engine determines which sites to show in the results, so they should be one of your main priorities. Once you have found some high volume keywords you can start planning your site structure and themes. Free keyword tools that can be accessed online are available to put together a list of keywords.
Now, probably the most important part of effective SEO is getting incoming links but get too many at once because your site will be penalized for spamming. A common misconception is that if you blast your new site's link out and get hundreds or thousands of links in a short period of time you will get high ranking. Honestly, you'll be better off donating your money to a charity or something. Do your SEO the right way from the beginning because Google is very strict on new sites and will sandbox you for the littlest misstep, like spamming your link on other people's sites. All you have to do is focus on getting links that are relevant to your site, even if it is only two or three a day; that works much better than link spamming. Overall, successful SEO methods can be boiled down to several small elements and tactics designed to work well together to provide you with results. It might be tempting to fall for the lure of 'blackhat' techniques, that promise fast results for search engine rankings, but these are never long term solutions. Work with the more reliable Whitehat methods that can still offer the same results, but will last for the long term and continue bringing in targeted traffic for years to come.
Your site should be appealing to the search engines, not pushed out completely. That's why you need to learn common mistakes people make so that you can increase your chances of success. So read on and don't make these mistakes if you want quality traffic flooding to your website.
Most new webmasters commit the SEO mistake of making the site too flash-heavy. Flash may make a website cool, but it's no good for SEO. While flash looks neat for those humans reading your site, it's invisible to search engines so your site isn't likely to get crawled.
Search engine spiders are looking for content and they'll go elsewhere if they don't find any. This is the only way to rank high. Flash makes your website look good, so if you don't want to avoid it completely, you should add some text and graphics to your page so that you can optimize it for the search engines. The more text there is, the better you'll rank.
Choosing the wrong keywords is another mistake that webmasters make. The best SEO starts with good keyword research. Have fun trying to convert untargeted visitors; it is almost impossible to do. You should never waste your time targeting any keywords that searchers aren't looking for. Keywords are how people search and how the search engine determines which sites to show in the results, so they should be one of your main priorities. Once you have found some high volume keywords you can start planning your site structure and themes. Free keyword tools that can be accessed online are available to put together a list of keywords.
Now, probably the most important part of effective SEO is getting incoming links but get too many at once because your site will be penalized for spamming. A common misconception is that if you blast your new site's link out and get hundreds or thousands of links in a short period of time you will get high ranking. Honestly, you'll be better off donating your money to a charity or something. Do your SEO the right way from the beginning because Google is very strict on new sites and will sandbox you for the littlest misstep, like spamming your link on other people's sites. All you have to do is focus on getting links that are relevant to your site, even if it is only two or three a day; that works much better than link spamming. Overall, successful SEO methods can be boiled down to several small elements and tactics designed to work well together to provide you with results. It might be tempting to fall for the lure of 'blackhat' techniques, that promise fast results for search engine rankings, but these are never long term solutions. Work with the more reliable Whitehat methods that can still offer the same results, but will last for the long term and continue bringing in targeted traffic for years to come.
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