In this article we will be focusing on what you need to focus on to get your prospect to move from being a visitor to your website to becoming a lead.
Transition Marketing is the subtle art of meeting your potential customers where they are at, presenting them with information they are actively searching for, then directing them to a place where they can find out more about their specific problem, challenge, frustration in a way that is logical and free of risk to them.
The aim of this process is for every stage in you marketing, is to 'sell' nothing more than the next click.
Many online marketers make the extremely costly mistake of trying to present their primary product, service or opportunity up front.
The consistency in the message needs to be consistent as the visitor continues through the steps.
This allows the visitor to take in the information at their own pace and not feel like there have been pitched or pushed into learning more.
Transition Marketing also requires some automation to take place to help your business to achieve this flow automatically to create leverage and save you time.
This can be achieved by creating lead pages and a mailing list that is all integrated with your system.
Transition Marketing is the subtle art of 'selling' the next step in the process to create the opportunity for your potential customer to learn more about you, how you can help them solve their concerns that is logical and risk free.