If you are thinking of trying to make your own press release but do not have the proper training, your first impulse is to search the internet for a press release sample and use it as a template for all of your works.
There are a lot of things that are wrong about that, for one, finding a press release sample that you can use for everything you write can be next to impossible, because different media outlets use different formats.
But what can you do? You'll need a good example of your own if you want to get clients to take you as their writer.
Do not worry, if you know how to effectively write a simple ad, the format will be easy to modify.
What makes a good article isn't the format anyway, what makes it good is its content.
Here are a few tips on how to make a simple, yet effective one.
First find a press release sample, anything will be fine.
Notice that it is structured as if it was written for a newspaper.
If an article is written this way it entices people to read them because they think it contains news and announcements that are somehow important to them.
A good one always starts with some kind of news or another.
It is true that most people write ads to promote their product or business, those aren't what you can call news worthy things.
You should include some sort interesting news bits that are relevant for the thing that you are promoting.
Sure, you can still write it in a way that's solely promotional, but many people would not want to read it so it will be worthless.
Write about something that you yourself would want to read.
A good way to start off your ad is to write about a new scientific study or breakthrough, pop culture, or even a quote from your favorite celebrity.
You can find anything that can be used to help you in promoting anything.
All it needs after all is a so-called "expert" to comment about it.
When people read that a person of interest or a current event is linked to whatever it is you're promoting then they would read on.
This way it will be easier for you to get publicity for your product or business.
The key to writing a good one is to write as if you're not really promoting something.
Writing in an unbiased and simple way can be better at promotions than blatantly pushing the product or business.
This will also increase your exposure as a writer, and more and more people will be interested in putting your press release sample on their sites.
If you only write as if you're writing an article for a real newspaper, full of facts and unbiased, then you'll do fine as a writer for ads.