- 1). Consider running your HTML emails and newsletters through rendering and testing tools to see how they are rendered by many popular email clients. This service comes at a small fee, but can help you improve the quality and readability of your emails and newsletters by helping you catch errors and fix issues with HTML before sending to your mailing list. These services can also help identify common pitfalls that land mass emails and newsletters in the spam folders of many email clients, losing you potential customers without being given a chance. Some popular services include Litmus, MailChimp and CampaignMonitor.
- 2). Choose a bulk or mass emailing program for sending mass emails rather than a general email client. Many mass email programs have built in support for editing and managing HTML-style emails as well as plain text. SendBlaster 2 provides support for HTML newsletters with a built-in editor, free templates and embedded image support. WorldCast is a free bulk email software that includes spell checking, HTML editing and rendering, and wizards to help you get started. Bulk Mailer has fast message delivery of up to 20,000 messages per hour and includes features like automatic plain-text versions of HTML emails that you develop in case a user cannot view the HTML version of your email.
- 3). Use mailing list management software to maintain current and accurate lists of email. As you gather more clients and potential clients, you want to be able to keep track of emails that are valid and remove those that are dead or invalid from your mailing lists. The three bulk mailing software listed above all have built-in mailing list management, but other programs for managing and filtering emails in mailing lists include MailBomber, Atomic List Manager and Mailman.
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