As Google puts the squeeze on traditional ranking signals and subsequently, Search Engine Optimization tactics, the growing emphasis on social signals has many SEO practitioners getting more serious about social engagement.
To become an SEO expert and have online SEO Training, visit seo online training point!
While search marketing has been a key part of our consulting practice since 2001, our Online Marketing agency's work with Public Relations and blogging since 2003 has helped us develop an appreciation of the influence and engagement outcomes possible with social media pretty quickly, vs. solely as a promotion channel for links. That sentiment is growing rapidly as of late with many traditional SEOs.
You too, may have noticed an increase in SEO practitioners (both agency and client side) singing the song of Content Marketing and Social Media. As this shift has occurred over the past few years, I've observed a series of phases of approach. According to your situation and market, your mileage may vary with these characterizations, but maybe you'll see something familiar and get a clearer picture of where your SEO and Social Media integration is headed.
SEO With Social Profiles, Sharing Widgets & Blogs
Many Search Engine Optimization pros started their social media adventures with bookmarking and news services like Digg, StumbleUpon, Delicious and Reddit. Promoting content to these channels, especially through "power users" could inspire content to go hot, hit the home page and attract spikes of traffic. The increased exposure attracts more links and subscribers.
To become an SEO expert and have online SEO Training, visit seo online training point!
Social bookmarking services and profiles within social networking sites allow for users to include links back to their own websites creating a potential source of link traffic and light signal for search engines. Many of those links were subsequently made "nofollow". Such links are simply a matter of filling out forms and ultimately no more impactful than directory submissions.
Blogs are often the hub to the social media spokes for optimized content promotion for traffic and link acquisition. Attention to building blog subscribers and email lists is stressed. There's an honest appreciation for creating useful content for specific audience segments and a developed skill in the art/science of content formats, types and writing headlines that inspire sharing.
Article Source:
http://www.seoarticles.com
To become an SEO expert and have online SEO Training, visit seo online training point!
While search marketing has been a key part of our consulting practice since 2001, our Online Marketing agency's work with Public Relations and blogging since 2003 has helped us develop an appreciation of the influence and engagement outcomes possible with social media pretty quickly, vs. solely as a promotion channel for links. That sentiment is growing rapidly as of late with many traditional SEOs.
You too, may have noticed an increase in SEO practitioners (both agency and client side) singing the song of Content Marketing and Social Media. As this shift has occurred over the past few years, I've observed a series of phases of approach. According to your situation and market, your mileage may vary with these characterizations, but maybe you'll see something familiar and get a clearer picture of where your SEO and Social Media integration is headed.
SEO With Social Profiles, Sharing Widgets & Blogs
Many Search Engine Optimization pros started their social media adventures with bookmarking and news services like Digg, StumbleUpon, Delicious and Reddit. Promoting content to these channels, especially through "power users" could inspire content to go hot, hit the home page and attract spikes of traffic. The increased exposure attracts more links and subscribers.
To become an SEO expert and have online SEO Training, visit seo online training point!
Social bookmarking services and profiles within social networking sites allow for users to include links back to their own websites creating a potential source of link traffic and light signal for search engines. Many of those links were subsequently made "nofollow". Such links are simply a matter of filling out forms and ultimately no more impactful than directory submissions.
Blogs are often the hub to the social media spokes for optimized content promotion for traffic and link acquisition. Attention to building blog subscribers and email lists is stressed. There's an honest appreciation for creating useful content for specific audience segments and a developed skill in the art/science of content formats, types and writing headlines that inspire sharing.
Article Source:
http://www.seoarticles.com
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