Many people do not like to write articles or papers.
It certainly is not for everyone.
It can be seen as a waste of time, and there are worries that no one will read what they've written.
If the topic is not exciting, it makes it even more difficult to write about it.
The result would be an article that is not interesting and definitely will not be read to the end.
Then whatever effort was put into writing it, will really be wasted.
Since articles play a large part in the success of your business, that makes writing them extremely important.
With the correct approach and a few tips, article writing can be fun as well as profitable.
It's important to write articles that compliment your site.
They need to be about topics you are knowledgeable in.
Knowing about the topic is only part of the article; it must be interesting and informative to benefit you.
They need to make the reader want to read them.
These tips will allow you to write articles that will be read and interesting.

• Use short paragraphs.
  If the article is one giant block of words, this can put the reader off immediately.
  If the reader starts the article, it can be easy to lose their place, and then lose interest in your article.
  Keeping the paragraphs short allows the reader to get your message in short informative bursts that will hold their attention to the end of the article.
  
• Use numbers and bullets.
  Using these can draw the eye of the reader to each point you want to make.
  It also breaks up the appearance of the article.
  
• Use Sub Headings.
  This will break up the article into blocks of information.
  That makes it easier for the reader to understand the topic and the information of your article.
  
• Title or Header.
  This must be interesting enough to grab the reader's attention and make your article stand out from others.
  So make your title or header short and interesting.
  It should be accurately describe your article's content but be short and to the point.
  It's best to appeal to the readers emotions or needs, this will almost guarantee their interest.
  
• Keep it interesting.
  In order to keep the reader from the beginning to the end, it has to be interesting.
  Wording the article to situations the reader can relate to will capture the readers attention.
  Use examples with metaphors to help create a visual for the reader.
  You cannot get your point across if the reader does not finish the article to the end.
  
• Do the math.
  Using figures, when necessary, will give the article and information a sense of legitimacy.
  Just keep it simple, most people get bored with nothing but math figures.
  A few points using figures that back up your information will work wonders.
  

Keep these simple tips in mind when beginning to write your article.
A well written article can be an invaluable tool.