I am sorry to be the one to tell you this but simply reading an eBook on copywriting will not make you a copywriter.
A copywriting tutorial can give you the basics of what you need to know and teach you the standard way of setting up a sales page but that's it.
That's not to say that a good copywriting tutorial is a waste of time because it can be very good at teaching you the basics of copywriting but that is just the beginning.
If you want to be a copywriter that is truly at the top of the game, you need a lot more than the basics.
You must be able to paint a picture in the reader's mind with your words so writing talent is needed.
Chances are you already have some writing skills or you would not be looking into copywriting as a career, but can you evoke the reader's imagination and get them emotionally involved with your copy?A master copywriter needs to be able to get into the mind of the audience and speak to them with a familiar voice.
The best copywriters are always learning and honing their craft.
Particularly when writing copy for the web, the copywriter must keep up with technology and techniques in an ever evolving virtual world.
Today's internet user is more sophisticated than those of the past and recognizes when he's being "sold to" far more quickly.
That is why it is so crucial that the writer be able to speak directly to that person's mind with their words.
A good copywriting tutorial will give you the basics and get you started.
To become a master of the craft, however, the copywriter must be always learning and trying new things.
As one tactic becomes stale, the copywriter needs to be able to bring something new to the table.
A master copywriter is one with experience and the willingness to always be growing and evolving with the market.