Society & Culture & Entertainment Writing

Article Marketing Strategy? Get Great Click Through Rates!

Guess what? You can do AT LEAST 150% better than most people who submit articles to article directories, just by learning a few sig box tips I'm about to show you.
What's the secret? Signature box (or "bio box") is where article directories allow you to be promotional, and put links to your sites.
When they publish your article, it looks like the last paragraph of your article.
(I'm not talking about your author's profile, sig box is published at the end of EACH article).
How Most People Do It? Most people start with their name and talk about themselves in third person: "John Doe is an expert in bass fishing.
He won some amazing awards.
You can visit his site at [http://www..
...
].
" Why is this bad? Test it and you'll see that let's say, 5% of the people who view your article will click through to your link.
Just read what I have to say and put it into practice and you'll see that the percentage of people who click will be 15-30% on average! What's so about it? When your reader gets to "John Doe is...
" what's the first thing which comes to their mind? - "Oh, the article has ended".
And big chunk of people then go away.
It hurts but it's true: they don't care about you! They've not come to your article to read about you (unless you are a big hero), you should talk about THEM, and what can you do for THEM.
Also, don't make them realize the article has ended, make your sig box a natural extension of your article.
It already looks like the last paragraph, just make it sound like it is.
Do that in a way that moves them! (frankly, the above signature is boring).
Talk about the BENEFITS they get from you, if they click the link.
And, actually, DO tell them to click the link.
Sounds too plain, but more people will actually click when you ask them (this has been tested to death).
And that's it! If you want a very simple template to follow, a starting point, try this: "For (best, amazing, great) -offer- click here [http://www].
" Then just work on the benefits they get (you can do better than just "best").
    Remember, people care about themselves, so that's why you need to SELL THE BENEFITS to them, and not talk about FEATURES.
  Tell them what they will get from you, instead of how cool your product or service is - because honestly no one cares about anything other than something that will apply to them.
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