- 1). Compile a list of your race results and include the highlights on your cycling resume. Do not lie about the results; it is unethical and if their validity is proven false, you will automatically be dismissed.
- 2). Include any community-driven activities on your resume, such as membership in local cycling clubs or community outreach programs. Sponsors are looking for racing results, but they are also seeking out racers with influence. They want someone who can increase their visibility, while also providing a clean image for the brand. Riders with the potential to influence are looked highly upon by those in charge of sponsorship.
- 3). Conduct a self-assessment of your racing accolades and influence in the local cycling community, as well as in the community as a whole. Write your cover letter with these thoughts in mind. Explain the importance of leadership positions you hold in the cycling community and how you may be able to use those to promote the brand. Tailor your cover letter to each specific sponsor that you are soliciting, and remember to put a fresh spin on each cover letter. If the company is extensively devoted to a certain cause, show them any involvement you may have working toward the same cause, making yourself a well-suited match for sponsorship.
- 4). Establish a Web presence for yourself as a cyclist. Use a blog or social networking tool to post updates on your race results, community involvement, dedication to the sport and pro tips. Write an online column about the sport, and establish yourself as a respected expert. Include a link to the blog or your social network page on your resume, showing potential sponsors your marketing potential.
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