The internet today provides an equal platform for all to compete for customers and present their services, ideas and products to the target audience. How you present yourself to your target audience is what will make or break you. It is what will keep you ahead of your competition and is what will determine whether you will remain in business or retire. You see there are a million and one websites (has it been mentioned yet that more websites are being created every day) competing for the same customers. So how do you gain that competitive edge? The secret lies in Search engine optimization.
Search Engine Optimization can simply be defined as the process where a websites ranking in the major search engines is significantly increased for the specific keywords and keyword phrases in which it has been optimized for. The best Search Engine Optimization practices are done with the search engines and the target audience in mind. It might surprise you to know that an attractive website, at least according to your perspective, can have a significantly negative effect on how your website ranks on the search engines.
On the flip side of the coin, good, informative, and highly optimized content can be all you need to not only attract but also retain a huge clientele base. By having content enriched with your keywords and keyword phrases, you will be sure your target audience will be able to locate you online. A webpage is indexed using keywords. You see a target audience will key in a keyword, perhaps a keyword phrase string, or maybe the exact phrase while searching for a specific or relevant website that deals with the specific thing they are looking for.
While information specialists will utilize advance search tools while searching for deep content in websites e.g. information hidden in dictionaries and/or databases, the average surfer will only use the first €key' word that is associated with what they want, and it is that which they will key in. It is because of this simple fact that SEO experts advice on concentrating on specific keywords and specific keyword phrases instead of random broad keywords, since a million and one websites have the same exact keyword hence you shouldn't expect to get enough traffic.
Equally on point, you should have enough content one every webpage, having too little information will mean your target audience will look elsewhere for more information, and besides you will not be able to repeat your keywords and keyword phrases enough times without falling victim of keyword stuffing. Needless to mention, keyword stuffing is considered a bad SEO practice and you will be punished with low rankings.
Content is just one of the many facets of SEO that play a very significant role in a website's ranking. Familiarize yourself on the other facets of SEO to ensure you remain very competitive and of course attain your bottom line by the end of it all.
Search Engine Optimization can simply be defined as the process where a websites ranking in the major search engines is significantly increased for the specific keywords and keyword phrases in which it has been optimized for. The best Search Engine Optimization practices are done with the search engines and the target audience in mind. It might surprise you to know that an attractive website, at least according to your perspective, can have a significantly negative effect on how your website ranks on the search engines.
On the flip side of the coin, good, informative, and highly optimized content can be all you need to not only attract but also retain a huge clientele base. By having content enriched with your keywords and keyword phrases, you will be sure your target audience will be able to locate you online. A webpage is indexed using keywords. You see a target audience will key in a keyword, perhaps a keyword phrase string, or maybe the exact phrase while searching for a specific or relevant website that deals with the specific thing they are looking for.
While information specialists will utilize advance search tools while searching for deep content in websites e.g. information hidden in dictionaries and/or databases, the average surfer will only use the first €key' word that is associated with what they want, and it is that which they will key in. It is because of this simple fact that SEO experts advice on concentrating on specific keywords and specific keyword phrases instead of random broad keywords, since a million and one websites have the same exact keyword hence you shouldn't expect to get enough traffic.
Equally on point, you should have enough content one every webpage, having too little information will mean your target audience will look elsewhere for more information, and besides you will not be able to repeat your keywords and keyword phrases enough times without falling victim of keyword stuffing. Needless to mention, keyword stuffing is considered a bad SEO practice and you will be punished with low rankings.
Content is just one of the many facets of SEO that play a very significant role in a website's ranking. Familiarize yourself on the other facets of SEO to ensure you remain very competitive and of course attain your bottom line by the end of it all.
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