Business & Finance Social Media

How to Use Twitter For Marketing - The Basics

Before you start using Twitter ask your self WHY am I using this tool? WHO am I looking to connect with? WHEN is the best time (of year, month, week, day) to connect with them? WHERE will I find them? HOW will I create a solid connection? You must have a clear game plan or you may find yourself spending plenty of precious time using Twitter but seeing few results.
Remember you are using Twitter for marketing and not just as a time waster.
Think keywords in selecting your Twitter username.
Keep it easy to remember and spell.
Your real name is almost always best keywords from your niche, product, business, or category may also be a good fit.
Also think keywords in your short bio.
People will often find others on Twitter by searching keywords in Twitter Search.
For your image a picture of you will always work best because most people remember faces.
When your account is set up be sure to start tweeting (status updating) right away.
Don't be picky.
Just start sharing.
It's important that you have some updates on your Twitter page before others see it.
If your account is discovered by a Twitter user and nothing is there for them to read they may choose to skip over you.
They may even think you are an automated spam-bot.
Tweet links to your videos, squidoo lenses, articles, blogposts, audios, or anything else interesting to your target market.
In the beginning of your Twitter experience click "find people" and via Gmail, Yahoo, or AOL you can find friends who already use Twitter.
Find and follow the leaders in your niche by perusing the many Twitter user directories.
Be prepared to spend time observing these leaders and the various social orders within the user base.
These observations should lead you to more of those in key leadership positions within your niche.
Pay particular attention to these trendsetters/influencers.
Befriend as many of your competitors as possible, but don't leave out the small guy as they tend to be quicker to repost your messages.
These relationships should be nurtured over time and a few may well lead to some kind of joint leverage in the future.
Once you have a budding following be sure to post content regularly.
Since you can post to Twitter via cell phone, instant messaging, Facebook, Squidoo, MySpace, Blogger, TypePad, and Wordpress new tweets can happen even when you are doing something else.
Keep your following interested in you by answering their questions and sharing valuable resources and know-how.
Over time this will prove critical for your efforts to build know, like, and trust among your followers.
A solid relationship with your Twitter readers or followers will lend effectiveness to polls, surveys, or any other kind of crowd-sourcing you may choose to do.
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