Social Media is any online platform where people connect, have conversations, and develop relationships online and Social Media Marketing is when you leverage those relationships to promote your products and services on the Internet.
If you are an entrepreneur or small business person who has spent any time online recently I am sure you have noticed the huge numbers of Telesemsinars, Webinars and Virtual Conferences.
They are the perfect way to get the word out about your products and service, provide training, or hold meetings.
Following are seven really good reasons for the increase in Virtual Events.
Many of them may be reasons that will help your business too.

1. Virtual events cost much less than live ones to attend and so they are a perfect fit in a down economy.
   Statistics show that attendance at live events has dropped dramatically due to the economic downturn we are experiencing but by using a virtual platform your event could still go on at a significant cost savings for your attendees.
   
2. Virtual events save time.
   Participants and presenters don't need to spend any time travelling to and from the event so they will take less time away from their job.
   They also mean more time to spend with families and friend.
   
3. Virtual events are great for the environment.
    Think about all the fuel they save and the emissions they avoid! They are truly green.
    
4. Virtual events make it easier to bring people with busy schedules together.
   When you want a high profile presenter think how much easier that will be to arrange when all they need to do is pick up a phone or log on to their computer.
   
5. Virtual events can also be a great way to create a product.
   The recordings can be re-purposed and marketed at a later time.
   There can also be a good way to test your market without a lot of expensive research.
    If you schedule a call about a subject that gets you lot of sign ups you will know that it is something your market may be willing to pay for.
    
6. Association conferences can cost a fortune to produce.
   Many associations have switched to a virtual platform and are thrilled with the results.
   The cost saving can be anywhere between 50 to 75% less.
   
7. Virtual events can even help you stand out in your market.
   The technologies available are incredible and new ones are coming out every day so it is very possible to create something exciting and innovative.