With the popularity of the internet, as well as the blogging craze sweeping the nation, it only makes sense for companies to add a blog or latest news section to their website.
Matthew Glover, the Managing director of Conservatory Outlet, says, "We're continuously developing our online presence by adding more and more good quality content to our website.
By adding the conservatory blog section, using Wordpress, we are able to quickly and easily add up to date information in a search engine friendly format.
" WordPress is a very powerful tool and helps sites that were before not ranking well in Google to do so.
It automatically inserts meta information in to posts and categories, helping people who do not know much about SEO to rank better.
It also allows those who have a better knowledge of SEO to tweak certain things and have a new, regularly updated, section to a website.
A blog also helps to build online presence and goes hand in hand with social networking.
The use of websites such as Digg, Reddit, Twitter, Facebook, Stumbleupon, etc, help to bring in visitors to blog posts - as well as helping to make the website seem like an authority on the matter.
These strategies are paying off.
Companies who are integrating blogging in to their website are bringing in a mixture of targeted and untargetted traffic.
The targeted traffic will help boost sales, whilst the untargetted traffic is also useful to help build brand name.
Blogging is here, it is now, and if you are not incorporating it in to your website you are really missing out.
View an example of Matthew Glover's company blog here.