If you read this article, chances are you want to look for possibilities about using articles to grow your business, either by getting more prospects, generating more sales or for publicity.
There are at least 7 ways articles can help your business.
They are free but can add tremendous impact if done consistently.
1.
Articles work for you 24/7 Consider them as mini duplication of you.
While you only have limited amount of time every day, people can always read your articles when they are published.
Articles will still be working for you long after you've written it.
Think of it as your salesperson.
2.
No cost and limit There is no cost involved in writing articles besides the time you have to spend to write them.
Once you have the articles written, you can use them through many different content syndication channel.
The possibility is limitless.
Unlike advertising which is not free and you have to pay each time you want the ads to be displayed or clicked, articles are there forever.
3.
Writing articles are building your business assets You can use articles to promote your business.
Besides that, those are assets that you can leverage later.
Turn it into special report and give away in exchange for contact information from seminar attendees.
Expand it and turn it into one hour teleseminar content.
Write one article a day and soon you'll have enough content to create an e-book.
There are many ideas to use articles.
4.
Promote your business A lot of articles are evergreen.
You can recycle them for may different purposes.
Articles that I've written years ago still bring in traffic and subscribers to my e-newsletter.
For instance, just one article ends up being read by a site owner who invited me to contribute to his site regularly as a writer.
Of course, I agreed because I got the publicity and he had my content.
If you consider that I almost forgot about the article, it certainly was like a bonus that continually spread the news about my business.
5.
Position yourself as an expert Only those who know something will be able to write articles.
Readers are reading the articles to get information.
People are more likely to read articles than ads.
It's free, and it gets more readership.
You're immediately seen as an expert too.
6.
Deliver value Instead of yelling "Buy my product now," you should focus on delivering value to your prospective customers.
People hate to be sold but once they know you can help them, they'll buy from you.
7.
Build your list A list of prospects are valuable assets.
Web visitors may disappear after visiting the first time, but once you capture their contact information, you can keep delivering the content they want.
One idea is to publish e-newsletter.
It allows you to keep promoting your products while at the same time deliver them with more content.
This is perfect for lead nurturing.
If you haven't started writing articles yet, start today!
There are at least 7 ways articles can help your business.
They are free but can add tremendous impact if done consistently.
1.
Articles work for you 24/7 Consider them as mini duplication of you.
While you only have limited amount of time every day, people can always read your articles when they are published.
Articles will still be working for you long after you've written it.
Think of it as your salesperson.
2.
No cost and limit There is no cost involved in writing articles besides the time you have to spend to write them.
Once you have the articles written, you can use them through many different content syndication channel.
The possibility is limitless.
Unlike advertising which is not free and you have to pay each time you want the ads to be displayed or clicked, articles are there forever.
3.
Writing articles are building your business assets You can use articles to promote your business.
Besides that, those are assets that you can leverage later.
Turn it into special report and give away in exchange for contact information from seminar attendees.
Expand it and turn it into one hour teleseminar content.
Write one article a day and soon you'll have enough content to create an e-book.
There are many ideas to use articles.
4.
Promote your business A lot of articles are evergreen.
You can recycle them for may different purposes.
Articles that I've written years ago still bring in traffic and subscribers to my e-newsletter.
For instance, just one article ends up being read by a site owner who invited me to contribute to his site regularly as a writer.
Of course, I agreed because I got the publicity and he had my content.
If you consider that I almost forgot about the article, it certainly was like a bonus that continually spread the news about my business.
5.
Position yourself as an expert Only those who know something will be able to write articles.
Readers are reading the articles to get information.
People are more likely to read articles than ads.
It's free, and it gets more readership.
You're immediately seen as an expert too.
6.
Deliver value Instead of yelling "Buy my product now," you should focus on delivering value to your prospective customers.
People hate to be sold but once they know you can help them, they'll buy from you.
7.
Build your list A list of prospects are valuable assets.
Web visitors may disappear after visiting the first time, but once you capture their contact information, you can keep delivering the content they want.
One idea is to publish e-newsletter.
It allows you to keep promoting your products while at the same time deliver them with more content.
This is perfect for lead nurturing.
If you haven't started writing articles yet, start today!
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