I realized that people mostly start believing in what you have written but not always depending on how a writer produced his thought on a paper. People mostly believe in reasons however they read your articles if written in an interesting way. Interesting and unique title of your articles motivates a user in reading it. People want to know facts and figures but if written shortly however details of facts and figures always bore readers expects to those who need these facts and figures.

Instead of above general psychology of readers I realized that writing is a fraud which changes the minds of readers no matter how you produced your thought in the written form. The reason behind it is a direct and isolated interaction between a two persons, one in a physical form and other's mind is present in the form of written material. This makes one to convey and other to understand better because of more concentration and better focus of thought on a single object. That's why I observed that paper and electronic media changes the minds of people no matter what they are conveying. It was surprising to me that most of people understand or believe in what you have written than what you tell them orally in front of them. There are two possibilities, one is the medium on which they are reading which impacts on a reader psychology rather than what is written and the other is your writing style. I think that writer writes well than what he says orally to you. Today press media is playing a major role in changing the minds of peoples whether it is in form of advertising, news, articles or any other types of written form.

Written by Muhammad Adnan

Pharm-D,

University of Karachi.