Women may not be as affected by appearance as men.
But how you look, and the way you use your body, makes a lot of difference to whether a woman will notice you or the guys standing next to you.
Here are some useful tips, from a woman, on how to attract our attention: If you're with friends, don't be loud and stupid.
You'll attract attention.
But it won't be the right sort of attention.
Keep a little apart from your friends if you've seen a woman you fancy.
Be with your friends, but also your own person.
You need to appear to be an island in the swirling river of humanity.
Look as if you have some special secret that makes you feel happy.
Like you've won the lottery and haven't told anyone yet.
Women are curious and she'll be dying to know what you're thinking about.
Don't drink too much.
There's nothing that turns a woman off more than being approached by a guy who's so drunk he's no longer in control.
It's insulting.
Let your eyes roam the room, and then make sure they return to her every few minutes.
As if you're just checking that she's still there.
If you manage to snag her with your eyes, try to put as much feeling into the look as possible.
Really connect with her.
There needs to be a little electrical bolt that flows between you.
And you can make it happen.
It's not cool to have poor personal hygiene.
If a woman's mind turns to sex, she'll gag at the thought of going anywhere near smelly body parts.
If you've made eye contact, and held it for several seconds, and she hasn't pulled a face, cringed or looked skyward, you can safely assume she's interested.
Approach her slowly but with purpose.
Try to keep eye contact as much as you can as you approach her.
Imagine it's a life line that exists between you, pulling you together.
She may look away, but be there when she looks back.
Make it clear where you are headed and why.
You don't need a stupid pick up line.
If you've got your body language right all you have to do is smile a little more and say 'Hi!' She'll say Hi back and you can tell her why you came across to her.
And by that I mean something like ' I saw you standing over here and thought I'd like to get to know that girl.
So here I am.
' The more honest the better (as long as it's clean) You don't have to be great looking, have lots of money or be an alpha male to attract a woman's attention.
Easy, natural and pleasant can be as much a turn on as powerful.
And if you're a little shy and get slightly tongue-tied around her, all the better.
Women love it when they know they have that sort of effect on a man.