Local SEO has become a hot new trend in the search engine industry because of the response it can get you. Below are a few local SEO tips that you can use to grow your business.
Writing an SEO'd classified ad is one of the best ways to leverage local SEO--this is an easy tip to take to heart. This is a simple way to take advantage of local search efforts because the big search engines really like those kinds of sites and the more you use them the more likely it is that you can send targeted local traffic to your business's website. When you start out your focus should be Craigslist because it is the most popular classified site on the internet. To help your business, you should make a habit of posting optimized SEO ads on Craigslist regularly. The ads you post should be targeted exactly to the market in which your business operates. Be careful not to make your ad garish--simple is best. When you write your ads for classifieds sites you need to focus the most of your attention on the headline of the ad because this is what will catch people's attention. Use the keyword phrase and your city and state in your title. Be as careful with your Craigslist ad as you are with your landing page because, typically, the ad will outrank the actual site in the search engine rankings. The main goal you should have when you use Craigslist is sending targeted traffic to your website, which is just good strategy. You can also use USFreeAds; it doesn't have the same rate of success as Craigslist but it can still garner you a good response because it is a highly ranked classified ads site. You can either try to piggy back your site's traffic from the classifieds sites but your main goal should be to simply use them to send targeted traffic to your business directly.
One way to get started promoting your site locally is to claim your profile on popular local listing services, including Bing Local, Google Places and Yahoo! Local. These sites all ask you if you want to claim your profile, and to do this involves a simple verification process that has a few simple steps such as a phone call to verify your information. Doing this won't take you long and it boosts your overall efforts at promoting your business. Another way to easily improve your image in the minds of search engine users is to simply post pictures of you or your business to local site listings, as this makes you seem more open and honest. So to make sure this process goes smooth and people see good, worthy pictures, upload a few from your site. These pictures don't have to be taken professionally, but since they'll be representing your business, you have to see to it that they're decent.
When you want to rank well locally, you should focus on getting links from well regarded local websites. You should try and network throughout your community, since it's a must for any local business to do so. To increase your website ranking, as well as your overall reputation as a local business, you should seek out quality, relevant links to your site from established and highly regarded groups and businesses in your area. Backlinks are always essential for any website, and if you want to rank well locally, it helps if you have quality links from established local websites. It gives a green signal to the search engines and makes your journey even easier. Keep in mind that what you are really looking for in backlinks is not so much the quantity, but relevance and quality. A link from a well known group like your local Chamber of Commerce will be much more effective than a hundred from obscure bloggers in your area.
Your main goal, then, should be going after the best quality links you can find. In summary: local search engine optimization does require some extra effort on your part but later on, when you have an easier time of reaching your target market, you'll know the extra work has paid off.
Writing an SEO'd classified ad is one of the best ways to leverage local SEO--this is an easy tip to take to heart. This is a simple way to take advantage of local search efforts because the big search engines really like those kinds of sites and the more you use them the more likely it is that you can send targeted local traffic to your business's website. When you start out your focus should be Craigslist because it is the most popular classified site on the internet. To help your business, you should make a habit of posting optimized SEO ads on Craigslist regularly. The ads you post should be targeted exactly to the market in which your business operates. Be careful not to make your ad garish--simple is best. When you write your ads for classifieds sites you need to focus the most of your attention on the headline of the ad because this is what will catch people's attention. Use the keyword phrase and your city and state in your title. Be as careful with your Craigslist ad as you are with your landing page because, typically, the ad will outrank the actual site in the search engine rankings. The main goal you should have when you use Craigslist is sending targeted traffic to your website, which is just good strategy. You can also use USFreeAds; it doesn't have the same rate of success as Craigslist but it can still garner you a good response because it is a highly ranked classified ads site. You can either try to piggy back your site's traffic from the classifieds sites but your main goal should be to simply use them to send targeted traffic to your business directly.
One way to get started promoting your site locally is to claim your profile on popular local listing services, including Bing Local, Google Places and Yahoo! Local. These sites all ask you if you want to claim your profile, and to do this involves a simple verification process that has a few simple steps such as a phone call to verify your information. Doing this won't take you long and it boosts your overall efforts at promoting your business. Another way to easily improve your image in the minds of search engine users is to simply post pictures of you or your business to local site listings, as this makes you seem more open and honest. So to make sure this process goes smooth and people see good, worthy pictures, upload a few from your site. These pictures don't have to be taken professionally, but since they'll be representing your business, you have to see to it that they're decent.
When you want to rank well locally, you should focus on getting links from well regarded local websites. You should try and network throughout your community, since it's a must for any local business to do so. To increase your website ranking, as well as your overall reputation as a local business, you should seek out quality, relevant links to your site from established and highly regarded groups and businesses in your area. Backlinks are always essential for any website, and if you want to rank well locally, it helps if you have quality links from established local websites. It gives a green signal to the search engines and makes your journey even easier. Keep in mind that what you are really looking for in backlinks is not so much the quantity, but relevance and quality. A link from a well known group like your local Chamber of Commerce will be much more effective than a hundred from obscure bloggers in your area.
Your main goal, then, should be going after the best quality links you can find. In summary: local search engine optimization does require some extra effort on your part but later on, when you have an easier time of reaching your target market, you'll know the extra work has paid off.
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