ther you have been using a CRM solution for years and are looking for something with expanded functionality or you are considering CRM for the first time, you have to determine if the project cost is going to get you a sufficient return. According to a recent study by Nucleus Research, a new CRM project will give you great ROI! Nucleus found that for every dollar a company spends on CRM, it gets back $5.6.

What makes CRM such a solid investment?

According to Nucleus, there are three main reasons:-

System Delivery – With the growing popularity of cloud computing, CRM solutions are becoming less time and labor intensive to implement and therefore, much more cost effective. Many CRM solution providers are developing packaged implementation offerings which allow you to know up-front what you will pay for the services you need to get your CRM set-up and your people trained – whether you are deploying on-premise or in the cloud. Global Vision, for example, provides three Rapid Implementation Packages for CRM Online solution that can get you up and running quickly.
    
Reasons for Use – Initially, CRM was seen as a sales tool that was extremely process focused. Today, the more robust functionality and easy to use interface makes CRM solutions ideal for improving employee productivity and engagement across the organization. Company are using CRM solutions for so much more than just improving the reliability of their pipelines and increasing call center responsiveness. You can read real life examples of the many ways CRM can be used in "24 Wildly Creative Ways Companies Use CRM to Drive Revenue and Serve Customers."
    Easier Data Access – In order to keep up with the more mobile and socially interactive society we live in, CRM solutions are adding features and functionality to track social engagement and operate more like social media solutions. In addition, many CRM solutions have added mobility solutions that enable access to CRM data anywhere, anytime, from a variety of mobile devices.

If you are ready to make an investment in a new CRM solution,Click here to Contact  CRM Development.

With CRM software, it's easy to share customer information, see sales activities and purchase history, identify revenue opportunities, deliver consistent customer service, and track your progress against your goals. Do I Need It? It's important to analyze your needs before selecting a CRM system. Here are some indicators that your company may be ready to take the plunge:

• You use multiple methods to communicate with your customers (e-mail, phone, face-to-face, direct mail, etc.)
• You want to be able to target specific customers and prospects and personalize communications
• Your customers' demographics vary
• You want greater visibility into your sales pipeline
• You're duplicating efforts within the company (i.e. two salespeople call the same prospect)
• It's time-consuming and difficult to generate reports
• You want to be able to track marketing and sales trends and identify opportunities
• Any customer or prospect data you currently have is spread across different systems Is It Worth the Investment?There are several tangible and intangible benefits to CRM including increased revenues, reduced costs, and greater efficiencies. Of course, they'll vary depending on the company and type of CRM software you choose. However, it's easier to prove the worth of a CRM software investment compared to many other software systems since some benefits can be realized almost immediately. Some benefits include
• Integration with existing databases and technology systems
• Consolidated information in a centralized system
• Improved visibility into company data and processes for more predictable and manageable business operations
• Ability to create custom reports efficiently and modify rules of the system
• Improved customer service and efficiency due to increased responsiveness and non-duplication of data
• Improved information sharing and synchronization resulting in increased productivity and sales performance
• Better targeted and more efficient marketing

The question you should ask yourself is: "What is it costing my business to be without a CRM strategy?"If you would like help answering that question and deciding if a CRM software solution is right for your business, request a complimentary Business Strategy Assessment.By Global Vision Technology.