Digital campaigns have become the most popular mode of marketing for marketers without knowing if their efforts would yield any valuable results. While engaging with any prospect in conversation on any social networking site, do you know which lead or sales pitch would be fruitful to convert your prospect into sales?
In today's perceptible digital scenario, there is no excuse for inability to monitor each single value of revenue back to the strategy that generated it. Having in place these strategies, it closes the loop of your marketing drives, enabling you to concentrate your energy on those alliances and measure that really pay off – exhibiting your relevance and value to your company.
Let's have an in depth overview of closed-loop marketing, what this buzz tactic is and how it works benefiting your overall marketing alliances and strategies!
Closed-Loop Marketing:
To delineate a closed-loop marketing mechanism, you must transform your website into a centralized hub of all your marketing activities. Whatever you do - from email marketing, social media and paid search and referral links – should bring the prospects to your website.
Make your website the ultimate destination or the entry gateway of your closed-loop system. Now when the potential customers arrive at your website, you can monitor their activities through the cookie system to understand their web behavior and other interests. On carefully evaluating and understanding the statistics and available data you would be able to realize how exactly they found your business, which pages they displayed interest in your website, and what actually converted them after they arrived.
Tracking Your Prospects:
You might have the practice of utilizing some tracking system of traffic, like referring website or search term, through available web analytics tools. Nonetheless, closed loop marketing Solution calls for more intense steps to ensure that you're stream lining leads to the appropriate marketing initiative. To make it happen, you can use a tracking URL system.
Developing a tracking URL is quite simple and it requires you to add a component to the end of your website's link to help your analytics system to connect that link with a specific campaign. It is often termed as a "tracking token".
For instance if you have added a Facebook link at the end of your website link and when a visitor hit the link, your analytics system will instantly track that the traffic has been directed from Facebook. Such tracking tokens can also be implemented on other channels, like paid media, referral traffic, email etc. Just cross check your analytics tools to confirm if you have the right tracking tokens associated.
Monitoring Behavior:
After ascertaining where your traffic is coming from, now it is time to understand and track your visitors' online behavior and interests. Have a close eye which pages they visit most of time and the route they take to reach their pages of interest. Identifying this route will enable you to optimize for improved and quicker interaction in the future.
This is a vital step to get it right. Finally you need to have a database packed with anonymous visitors' history and one more having all the information about leads. Now associating the links of a visitor's time spent on the site and their respective lead details will enable you close the loop of marketing. It will let you know what were the marketing sources that yielded optimum results and which ones need to be optimized for improved performance.
Unless you have a decent technical understanding and you're conversant with the back end of your analytics system, you may need to consider software to help you associate the above data.
Converting Prospects into Leads:
For monetizing your traffic and generating qualified leads for your sales people, you must convert your visitors coming to your website into leads. Driving incoming traffic to landing pages can enable your get relevant data from your visitors and making the potential leads.
Creating a landing page is of the essence if you're out to really work hard to make your website a central hub for all your marketing activities. This landing page usually has a lead submission form through which you can collect name, no, email, and other contact information of your visitors. If you have built separate landing pages for your marketing products and services this will enable you understand where these leads are coming from.
Connecting Sales to Leads:
Having a good understanding which methodology would actually lead to sales can catapult your marketing initiatives immensely. Professionally built closed loop marketing system assist you recognize which tools and activities are driving in maximum – and the minimum – revenue to your business.
If you have implemented all the above stated steps, the process of associating the leads that the sales team has closed to its original marketing strategy would be relatively easier. Majority of small businesses rely on their CRM system for this activity or you can also maintain this by using a spreadsheet.
In today's perceptible digital scenario, there is no excuse for inability to monitor each single value of revenue back to the strategy that generated it. Having in place these strategies, it closes the loop of your marketing drives, enabling you to concentrate your energy on those alliances and measure that really pay off – exhibiting your relevance and value to your company.
Let's have an in depth overview of closed-loop marketing, what this buzz tactic is and how it works benefiting your overall marketing alliances and strategies!
Closed-Loop Marketing:
To delineate a closed-loop marketing mechanism, you must transform your website into a centralized hub of all your marketing activities. Whatever you do - from email marketing, social media and paid search and referral links – should bring the prospects to your website.
Make your website the ultimate destination or the entry gateway of your closed-loop system. Now when the potential customers arrive at your website, you can monitor their activities through the cookie system to understand their web behavior and other interests. On carefully evaluating and understanding the statistics and available data you would be able to realize how exactly they found your business, which pages they displayed interest in your website, and what actually converted them after they arrived.
Tracking Your Prospects:
You might have the practice of utilizing some tracking system of traffic, like referring website or search term, through available web analytics tools. Nonetheless, closed loop marketing Solution calls for more intense steps to ensure that you're stream lining leads to the appropriate marketing initiative. To make it happen, you can use a tracking URL system.
Developing a tracking URL is quite simple and it requires you to add a component to the end of your website's link to help your analytics system to connect that link with a specific campaign. It is often termed as a "tracking token".
For instance if you have added a Facebook link at the end of your website link and when a visitor hit the link, your analytics system will instantly track that the traffic has been directed from Facebook. Such tracking tokens can also be implemented on other channels, like paid media, referral traffic, email etc. Just cross check your analytics tools to confirm if you have the right tracking tokens associated.
Monitoring Behavior:
After ascertaining where your traffic is coming from, now it is time to understand and track your visitors' online behavior and interests. Have a close eye which pages they visit most of time and the route they take to reach their pages of interest. Identifying this route will enable you to optimize for improved and quicker interaction in the future.
This is a vital step to get it right. Finally you need to have a database packed with anonymous visitors' history and one more having all the information about leads. Now associating the links of a visitor's time spent on the site and their respective lead details will enable you close the loop of marketing. It will let you know what were the marketing sources that yielded optimum results and which ones need to be optimized for improved performance.
Unless you have a decent technical understanding and you're conversant with the back end of your analytics system, you may need to consider software to help you associate the above data.
Converting Prospects into Leads:
For monetizing your traffic and generating qualified leads for your sales people, you must convert your visitors coming to your website into leads. Driving incoming traffic to landing pages can enable your get relevant data from your visitors and making the potential leads.
Creating a landing page is of the essence if you're out to really work hard to make your website a central hub for all your marketing activities. This landing page usually has a lead submission form through which you can collect name, no, email, and other contact information of your visitors. If you have built separate landing pages for your marketing products and services this will enable you understand where these leads are coming from.
Connecting Sales to Leads:
Having a good understanding which methodology would actually lead to sales can catapult your marketing initiatives immensely. Professionally built closed loop marketing system assist you recognize which tools and activities are driving in maximum – and the minimum – revenue to your business.
If you have implemented all the above stated steps, the process of associating the leads that the sales team has closed to its original marketing strategy would be relatively easier. Majority of small businesses rely on their CRM system for this activity or you can also maintain this by using a spreadsheet.
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