Nowadays, businesses are taking advantage of everything that can be used to generate more income, especially that more and more people are trying to cut down their expenses.
Some options available might include the distribution of printed materials, production of commercials with famous celebrities, or even implementing campaigns with the sampling of the products or services.
However, these things are becoming less persuasive.
One fresh way of doing promotion is list building through the use of social networking sites like Facebook.
The best list building technique would be to know the target market.
For instance, if the products or services that the company offers have something to do with fitness, then they should be targeting middle aged men and women.
Once the target market has been determined, the company can now make a group on Facebook and invite people.
This process should start with the staff behind the said promotion, so that the spreading of invitations will be easier and quicker.
Of course, the next step would be to ask for the email addresses of the people who have joined the group.
The staff doing the invitation should not sound like he is persuading one to join or avail of the product offered.
As most people would have known by now, these kinds of mails are usually marked as spam by most users.
A more effective way of reaching out to these people would be conversing with them in a more natural way.
Public relations with other people is easier to establish if the promoter sounds warm and welcoming to the people, as opposed to an overly business-oriented attitude of copying, pasting and flooding of links directing people to the main site of the company.