When writing your sales page your objective should always be to send your website visitors down the "slippery slope" of your copy.
Each section of your sale page should seamlessly flow into the next section.
If you do your job correctly, you will keep the interest of your reader from the time they land on your website until the time they take out their credit card and make a purchase.
Craft your copy according to the following 18-step process to instantly increase your conversions: 1.
WRITE A POWERFUL HEADLINE.
Express the main benefit of your product or service in a concise sentence or two.
You need to grab your readers by the throat with your headline and make them want to continue reading.
2.
CREATE EXCITEMENT WITH A SUB-HEADLINE.
In no more than two or three short sentences, expand on the benefits of your product and generate excitement in your reader.
If what you're offering is limited, this is a great place to specify that.
3.
MENTION THE BENEFITS OF YOUR PRODUCT.
Give the reader at least three solid reasons to buy your product.
Your reasons should NOT be features of your product, but the ultimate benefits of it to your customer.
For example, if you're selling an eBook about curing acne, you might write: "If you want to cure your acne so you can stop being embarrassed about your appearance, have more confidence and be more attractive to the opposite sex then this might be the most important letter you'll ever read.
4.
SUMMARIZE YOUR USP OR UNIQUE SELLING POSITION.
Your USP is your specific benefit that separates your product from all of the other similar products out there.
At this point in your sales letter it's okay to just summarize your USP as you'll be expanding on it later in your sales letter.
5.
ESTABLISH YOUR CREDIBILITY.
You need to prove to your reader that you are a credible source that they can believe and trust.
Give a little background on yourself (or the creator of the product) and make them understand why you're a trustworthy person and why what you're offering is worth them paying their hard earned money for.
6.
EXPLANATION OF THE FEATURES & BENEFITS.
Detail not only what your product does, but how it'll improve your reader's life or solve their problem.
The more details you provide, the better your copy will be.
7.
ELABORATE ON YOUR PRODUCT.
Now it's time to expand on your product and explain to your reader any other important details that you haven't had the chance to get to yet as well as remind them of the most important benefits of your product.
8.
INCLUDE TESTIMONIALS.
Testimonials from your past customers goes a long way towards building your credibility.
If you don't have any testimonials, you can give away your product to a few people with an agreement that they'll write you a testimonial (assuming that they enjoy your product of course).
Have them be specific in their testimonial and detail what they like most about your product rather than general statements like "Your product is really great, etc.
".
9.
KILL YOUR COMPETITION.
If there are other products out there that are similar to yours you'll need to make it clear to your reader why your product is better than all the rest.
If your product is not better than the competition then you either need to do something to add value to what you're offering or you need to have a lower price than your competition.
10.
BUILD VALUE.
It's incredibly important for you to build the value of your offer for your reader.
They need to understand that when they get your product - their problem will be solved.
If they don't get your product - their problem will continue.
11.
SUMMARIZE YOUR OFFER.
Make sure your reader understands exactly what they'll be getting from you when they place their order.
12.
DISCLOSE THE PRICE OF YOUR PRODUCT.
Remind them again of the value that your product offers, then you can mention what you could charge for the product or your regular price.
Finally, present them with a lower price that they can get by ordering today.
13.
SHOW THEM YOUR BONUSES.
Add bonuses to your product to add to even more value to your offer.
You can either offer only a limited number of bonuses, or make them available for a limited time to create a sense of urgency and encourage immediate action.
14.
GIVE THEM A STRONG GUARANTEE.
It's highly recommended that you offer a complete money back guarantee.
The elimination of risk will help your readers that are on the fence about your product or don't know for sure if it's for them.
The number of sales you'll gain by offering a strong guarantee will greatly outweigh the amount of returns you'll see.
15.
STATE YOUR GUARANTEE AGAIN.
Eliminate all elements of risk by ending your sales copy with something like this: "I'm taking away all of your risk! You don't have to decide now if this product is right for you.
Simply give it a try and if you're not 100% satisfied I'll gladly give you all of your money back with no hassle and no questions.
You have everything to gain and absolutely nothing to lose.
" 16.
INCLUDE A CALL TO ACTION.
Provide your reader with exact instructions as to how to place their order.
17.
SIGN YOUR SALES LETTER.
Use your full name.
If you'd like you can scan an actual copy of your signature and upload it to your website or use a handwriting font.
18.
CLOSE WITH A "P.
S.
" Use your P.
S.
to emphasize the most important points of your sales copy.
A lot of readers tend to scroll through your copy to the bottom before going back and reading it completely so the P.
S.
is often one of the first things your reader will see.
There you have it - A winning sales letter in 18 steps! Another thing to keep in mind is that your sales letter should be visually appealing to the eyes.
Make use of BOLD, ITALICS and SUBHEADS so that it looks good to the reader even if they're just quickly scanning it.
If you're interested in learning more about the art of copywriting, you can now get your hands on several fantastic ebooks and instructional videos made by several online marketing experts.
They will show you insider secrets that will get you writing killer copy right away.
Each section of your sale page should seamlessly flow into the next section.
If you do your job correctly, you will keep the interest of your reader from the time they land on your website until the time they take out their credit card and make a purchase.
Craft your copy according to the following 18-step process to instantly increase your conversions: 1.
WRITE A POWERFUL HEADLINE.
Express the main benefit of your product or service in a concise sentence or two.
You need to grab your readers by the throat with your headline and make them want to continue reading.
2.
CREATE EXCITEMENT WITH A SUB-HEADLINE.
In no more than two or three short sentences, expand on the benefits of your product and generate excitement in your reader.
If what you're offering is limited, this is a great place to specify that.
3.
MENTION THE BENEFITS OF YOUR PRODUCT.
Give the reader at least three solid reasons to buy your product.
Your reasons should NOT be features of your product, but the ultimate benefits of it to your customer.
For example, if you're selling an eBook about curing acne, you might write: "If you want to cure your acne so you can stop being embarrassed about your appearance, have more confidence and be more attractive to the opposite sex then this might be the most important letter you'll ever read.
4.
SUMMARIZE YOUR USP OR UNIQUE SELLING POSITION.
Your USP is your specific benefit that separates your product from all of the other similar products out there.
At this point in your sales letter it's okay to just summarize your USP as you'll be expanding on it later in your sales letter.
5.
ESTABLISH YOUR CREDIBILITY.
You need to prove to your reader that you are a credible source that they can believe and trust.
Give a little background on yourself (or the creator of the product) and make them understand why you're a trustworthy person and why what you're offering is worth them paying their hard earned money for.
6.
EXPLANATION OF THE FEATURES & BENEFITS.
Detail not only what your product does, but how it'll improve your reader's life or solve their problem.
The more details you provide, the better your copy will be.
7.
ELABORATE ON YOUR PRODUCT.
Now it's time to expand on your product and explain to your reader any other important details that you haven't had the chance to get to yet as well as remind them of the most important benefits of your product.
8.
INCLUDE TESTIMONIALS.
Testimonials from your past customers goes a long way towards building your credibility.
If you don't have any testimonials, you can give away your product to a few people with an agreement that they'll write you a testimonial (assuming that they enjoy your product of course).
Have them be specific in their testimonial and detail what they like most about your product rather than general statements like "Your product is really great, etc.
".
9.
KILL YOUR COMPETITION.
If there are other products out there that are similar to yours you'll need to make it clear to your reader why your product is better than all the rest.
If your product is not better than the competition then you either need to do something to add value to what you're offering or you need to have a lower price than your competition.
10.
BUILD VALUE.
It's incredibly important for you to build the value of your offer for your reader.
They need to understand that when they get your product - their problem will be solved.
If they don't get your product - their problem will continue.
11.
SUMMARIZE YOUR OFFER.
Make sure your reader understands exactly what they'll be getting from you when they place their order.
12.
DISCLOSE THE PRICE OF YOUR PRODUCT.
Remind them again of the value that your product offers, then you can mention what you could charge for the product or your regular price.
Finally, present them with a lower price that they can get by ordering today.
13.
SHOW THEM YOUR BONUSES.
Add bonuses to your product to add to even more value to your offer.
You can either offer only a limited number of bonuses, or make them available for a limited time to create a sense of urgency and encourage immediate action.
14.
GIVE THEM A STRONG GUARANTEE.
It's highly recommended that you offer a complete money back guarantee.
The elimination of risk will help your readers that are on the fence about your product or don't know for sure if it's for them.
The number of sales you'll gain by offering a strong guarantee will greatly outweigh the amount of returns you'll see.
15.
STATE YOUR GUARANTEE AGAIN.
Eliminate all elements of risk by ending your sales copy with something like this: "I'm taking away all of your risk! You don't have to decide now if this product is right for you.
Simply give it a try and if you're not 100% satisfied I'll gladly give you all of your money back with no hassle and no questions.
You have everything to gain and absolutely nothing to lose.
" 16.
INCLUDE A CALL TO ACTION.
Provide your reader with exact instructions as to how to place their order.
17.
SIGN YOUR SALES LETTER.
Use your full name.
If you'd like you can scan an actual copy of your signature and upload it to your website or use a handwriting font.
18.
CLOSE WITH A "P.
S.
" Use your P.
S.
to emphasize the most important points of your sales copy.
A lot of readers tend to scroll through your copy to the bottom before going back and reading it completely so the P.
S.
is often one of the first things your reader will see.
There you have it - A winning sales letter in 18 steps! Another thing to keep in mind is that your sales letter should be visually appealing to the eyes.
Make use of BOLD, ITALICS and SUBHEADS so that it looks good to the reader even if they're just quickly scanning it.
If you're interested in learning more about the art of copywriting, you can now get your hands on several fantastic ebooks and instructional videos made by several online marketing experts.
They will show you insider secrets that will get you writing killer copy right away.
SHARE
