Business writing is an art, in my opinion, and good business writing is learned by experience, reading what others write, formal education opportunities, and through the help of coaches, mentors, et al.
When we write in our businesses, we are often composing our business communications under some time constraint and that means there is an opportunity for mistakes.
The sad thing about the mistakes is that many simple mistakes are made repeatedly and they have a huge impact on the response and your client's satisfaction.
A good word of advice is to develop a list of questions or call it a checklist to use for your business writing.
This will help ensure you are accomplishing the goals of your written business communications at a desired level of quality.
So, with that in mind, Your Strategic Thinking Business Coach offers the following list of ten (10) questions to ask yourself about your business writing endeavors.
Question #1:Is your headline using an attention grabbing technique of asking a question or making a bold statement? Question #2:Have you written with depth versus breadth?In other words, have you written on one specific topic? Question #3:Have you included verifiable facts and statistics that will grab attention, prove a point or both?And have you included references to the source of those facts & statistics? Question #4:Are you very focused on writing directly to your target audience?Are you addressing an individual or a group? Question #5:Are you being mindful of your word count?Are you using any unnecessary words? Question #6:Are you concluding your sentences with a strong word? Question #7: Did you read your written communication out load?Did you determine that it flows smoothly when read? Question #8:Did you use varying lengths of sentences and avoid an overabundance of lengthy sentences? Question #9:Have you used any of the "readability" tools to check your copy? Question #10:Did you include a very clear and specific call to action so the reader will know exactly what to do in response to your call to action?
When we write in our businesses, we are often composing our business communications under some time constraint and that means there is an opportunity for mistakes.
The sad thing about the mistakes is that many simple mistakes are made repeatedly and they have a huge impact on the response and your client's satisfaction.
A good word of advice is to develop a list of questions or call it a checklist to use for your business writing.
This will help ensure you are accomplishing the goals of your written business communications at a desired level of quality.
So, with that in mind, Your Strategic Thinking Business Coach offers the following list of ten (10) questions to ask yourself about your business writing endeavors.
Question #1:Is your headline using an attention grabbing technique of asking a question or making a bold statement? Question #2:Have you written with depth versus breadth?In other words, have you written on one specific topic? Question #3:Have you included verifiable facts and statistics that will grab attention, prove a point or both?And have you included references to the source of those facts & statistics? Question #4:Are you very focused on writing directly to your target audience?Are you addressing an individual or a group? Question #5:Are you being mindful of your word count?Are you using any unnecessary words? Question #6:Are you concluding your sentences with a strong word? Question #7: Did you read your written communication out load?Did you determine that it flows smoothly when read? Question #8:Did you use varying lengths of sentences and avoid an overabundance of lengthy sentences? Question #9:Have you used any of the "readability" tools to check your copy? Question #10:Did you include a very clear and specific call to action so the reader will know exactly what to do in response to your call to action?
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