On the 10th May in Brescia's heart the second branch of Extrabanca, the innovative retail-banking-design carried out by Crea International has been inaugurated. A human and innovative bank dedicated to immigrants,opened all day from monday to saturday, sometimes even on sunday.
Welcoming,listening and informing are the main Extrabanca values, which led the immigrants, a relevant italian economy component, in their integration and statement path.
The design metaphor is contained in the idea of ??a bridge designed as a link to a new different world, where dreams can become reality. A place that differs radically from traditional banks, which makes the customer feel cuddled, secure with advanced services.
Brescia's design concept has been projected and made in a very particular architectural wrapper, with a strong historical and aesthetic impact.
It's located in an ancient building in the historical centre of Brescia, uderlined by capitals and by barrel and cross vaults, not only preserved but even harmoniously combined with the extremely contemporary design of the bank itself.
The three shop windows, graphically personalized thought a high impact language, give a deep transparency and visibility to the inner space. The 150 mt of the branch develop on an unique level, with the main entrance located in the first of the three shop windows, facing Garibaldi road, in the centre of Brescia.
Up from the entrance people can be received in a large welcome area, where the waiting space with its lounge taste is framed under the cross vaults, emphasized from the lighting concept.
The consulting area for customers is located in the central body of the branch, where the particular portals of the innovative concept are framed by the architectural vault, which dominates the whole building.
The sophisticated lighting system put emphasis on the architectural front during the night which, throught dynamic lighting satin bronzed RGB LED and the coloured leds of the windows,gives the Bank that suggestive image able to break down not only with the traditional bank rules,but lend to the branch the idea of a place of big character,energy and dignity.
Once again the italian retail design company has achieved its goal to communicate, throught interior design, a set of values able to tell the story of the commissioning company.
Welcoming,listening and informing are the main Extrabanca values, which led the immigrants, a relevant italian economy component, in their integration and statement path.
The design metaphor is contained in the idea of ??a bridge designed as a link to a new different world, where dreams can become reality. A place that differs radically from traditional banks, which makes the customer feel cuddled, secure with advanced services.
Brescia's design concept has been projected and made in a very particular architectural wrapper, with a strong historical and aesthetic impact.
It's located in an ancient building in the historical centre of Brescia, uderlined by capitals and by barrel and cross vaults, not only preserved but even harmoniously combined with the extremely contemporary design of the bank itself.
The three shop windows, graphically personalized thought a high impact language, give a deep transparency and visibility to the inner space. The 150 mt of the branch develop on an unique level, with the main entrance located in the first of the three shop windows, facing Garibaldi road, in the centre of Brescia.
Up from the entrance people can be received in a large welcome area, where the waiting space with its lounge taste is framed under the cross vaults, emphasized from the lighting concept.
The consulting area for customers is located in the central body of the branch, where the particular portals of the innovative concept are framed by the architectural vault, which dominates the whole building.
The sophisticated lighting system put emphasis on the architectural front during the night which, throught dynamic lighting satin bronzed RGB LED and the coloured leds of the windows,gives the Bank that suggestive image able to break down not only with the traditional bank rules,but lend to the branch the idea of a place of big character,energy and dignity.
Once again the italian retail design company has achieved its goal to communicate, throught interior design, a set of values able to tell the story of the commissioning company.
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