A series of papers has been presented about digital signage interaction by Digital Signage Forum and BlueFire Digital.
The subject revolved around Bluetooth and Wi-Fi at the technical level, as well as around SMS and the ways to gain monetary benefits out of it.
Plenty of new and innovative interactive technologies are present in the industry for digital signage, which includes plain kiosk, window display, gesticulate interaction and others.
These technologies are advantageous to the clients as they keep track of the usage and the data and provide longer publicity to the product.
They communicate with a single client at a time and thus overpower the distance between the client and the screen.
In the case of mobile interactivity, it does not have restrictions as in the case of the former.
This state of the art technology offers the facility of interacting with multiple clients based in any location.
Mobile interactivity connects the digital screen to the mobile phone, and there is a high probability that people who pass the screen have a mobile phone.
This will prove to be precious for clients as the consumers will be well within their reach.
This new and innovative mobile interactivity enables the clients to send promotional messages about the product to the consumer through their mobile phones.
Secondly, the mobile interactivity helps the clients to be in close contact with the screen and the attention of the bystander is drawn towards the equipped screen.
The mobile interactivity enables the clients to undertake voting on a query or a poll through an SMS or a text message from their mobile phones to the digital screen.
Through this application, the viewers are able to send text messages which contain their opinion, to a specific number mentioned on the screen.
The text messages which are sent by the viewers get displayed on the digital screen immediately.
Mobile interactivity enables the network operators in sending promotional material and messages to the mobile phone while the clients send their text message to the screen.
This will be related to the added revenue or the closing of the sale.
These promotional materials include detailed messages, web addresses or a coupon where the user gets more details about the product and the service.
The 'text to screen' in the digital screen will be entertaining and fun if the user uses it carefully and appropriately.
The user can delete unwanted messages in an automatic manner without any trouble at all.
Before the setup, the network operators should decide the place and the manner in which the digital screen is installed.
The owner of the network should consider the dwelling time of the target clients and the way in which responsive messages maximize purchases, and must then do the follow ups.
Since the clients frequently look at these text screens, this is used by the advertisers and sponsors to generate added revenues.
The subject revolved around Bluetooth and Wi-Fi at the technical level, as well as around SMS and the ways to gain monetary benefits out of it.
Plenty of new and innovative interactive technologies are present in the industry for digital signage, which includes plain kiosk, window display, gesticulate interaction and others.
These technologies are advantageous to the clients as they keep track of the usage and the data and provide longer publicity to the product.
They communicate with a single client at a time and thus overpower the distance between the client and the screen.
In the case of mobile interactivity, it does not have restrictions as in the case of the former.
This state of the art technology offers the facility of interacting with multiple clients based in any location.
Mobile interactivity connects the digital screen to the mobile phone, and there is a high probability that people who pass the screen have a mobile phone.
This will prove to be precious for clients as the consumers will be well within their reach.
This new and innovative mobile interactivity enables the clients to send promotional messages about the product to the consumer through their mobile phones.
Secondly, the mobile interactivity helps the clients to be in close contact with the screen and the attention of the bystander is drawn towards the equipped screen.
The mobile interactivity enables the clients to undertake voting on a query or a poll through an SMS or a text message from their mobile phones to the digital screen.
Through this application, the viewers are able to send text messages which contain their opinion, to a specific number mentioned on the screen.
The text messages which are sent by the viewers get displayed on the digital screen immediately.
Mobile interactivity enables the network operators in sending promotional material and messages to the mobile phone while the clients send their text message to the screen.
This will be related to the added revenue or the closing of the sale.
These promotional materials include detailed messages, web addresses or a coupon where the user gets more details about the product and the service.
The 'text to screen' in the digital screen will be entertaining and fun if the user uses it carefully and appropriately.
The user can delete unwanted messages in an automatic manner without any trouble at all.
Before the setup, the network operators should decide the place and the manner in which the digital screen is installed.
The owner of the network should consider the dwelling time of the target clients and the way in which responsive messages maximize purchases, and must then do the follow ups.
Since the clients frequently look at these text screens, this is used by the advertisers and sponsors to generate added revenues.
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