These days there's a lot of talk about social media and social strategies for promoting your business, with big names like Facebook and Twitter grabbing much of the action.
But while these are important, one of the most powerful forms of social media remains one of the original ones, and the one that's closest to home - your business' blog.
If you don't currently have one, here are five reminders why you need a blog in your life.
#1 - Well-written blog posts can attract new customers Internet users are always looking for information on the things that interest them and the things they need to know.
By providing a space on your site where they can find this information you can drive extra traffic to your site.
Furthermore, if they like what they read, they're likely to stick around and look through the rest of your site.
Tips-based and 'how-to' posts can be particularly effective.
#2 - They can help make you an authority in your field Well-written, well-informed blog posts can also have the much-sought after effect of painting you as a firm or individual that knows your field.
This in turn can give you a distinct advantage over the competition, as customers will come to trust that you know what you're doing.
#3 - Fresh content = good SEO Google and the other major search engines are looking to provide their users with the latest and most relevant content - something that is not really offered by a static site that rarely changes.
By having a regularly updated blog, you mark your site out as one that is up to the minute, and consequently you stand to reap the SEO benefits.
#4 - It enables you to open a dialogue with customers A good blog can create a two-way conversation between a company and its customers.
Encourage blog readers to respond to your posts in the comment section and you can learn all kinds of helpful things about what your customers like and how you're perceived.
#5 - Your blog can be used to keep people up to date Finally, a blog can be a valuable tool for keeping your customers updated about things such as new product launches and special offers.
This can help them as much as it helps you.
Adding a blog to your website is the easy part, updating it regularly with fresh and engaging content is the part where many business owners fall down.
As this article demonstrates, a blog that has relevant, current posts that are an informative and enjoyable read for your site visitors can have a real impact on the overall effectiveness of your website.
But while these are important, one of the most powerful forms of social media remains one of the original ones, and the one that's closest to home - your business' blog.
If you don't currently have one, here are five reminders why you need a blog in your life.
#1 - Well-written blog posts can attract new customers Internet users are always looking for information on the things that interest them and the things they need to know.
By providing a space on your site where they can find this information you can drive extra traffic to your site.
Furthermore, if they like what they read, they're likely to stick around and look through the rest of your site.
Tips-based and 'how-to' posts can be particularly effective.
#2 - They can help make you an authority in your field Well-written, well-informed blog posts can also have the much-sought after effect of painting you as a firm or individual that knows your field.
This in turn can give you a distinct advantage over the competition, as customers will come to trust that you know what you're doing.
#3 - Fresh content = good SEO Google and the other major search engines are looking to provide their users with the latest and most relevant content - something that is not really offered by a static site that rarely changes.
By having a regularly updated blog, you mark your site out as one that is up to the minute, and consequently you stand to reap the SEO benefits.
#4 - It enables you to open a dialogue with customers A good blog can create a two-way conversation between a company and its customers.
Encourage blog readers to respond to your posts in the comment section and you can learn all kinds of helpful things about what your customers like and how you're perceived.
#5 - Your blog can be used to keep people up to date Finally, a blog can be a valuable tool for keeping your customers updated about things such as new product launches and special offers.
This can help them as much as it helps you.
Adding a blog to your website is the easy part, updating it regularly with fresh and engaging content is the part where many business owners fall down.
As this article demonstrates, a blog that has relevant, current posts that are an informative and enjoyable read for your site visitors can have a real impact on the overall effectiveness of your website.
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