Much to Do About Blogging for Business...
Do you want to create a blog that wins you business, but don't know where to start? Do you have a blog, but struggle to find the time to post content to it? Should your blog consist of meaty articles, random ramblings or videos? Inquiring minds want to know.
In fact, if you are a busy entrepreneur short on time and writing desire, you really NEED to know the answers to these questions and then some.
It seems like everyone is blogging these days and its tempting to feel like if you sit this one out, what could it hurt? But, blogging for business is not about opening your diary to the world.
It's about educating and even entertaining your customers and prospects on issues important to them.
So, in this post, I want to take some time to address important tips you need to know as a busy entrepreneur to create a blog that works to build your business - instead of being a waste of time and moolah! First things first...
You DON'T have to post everyday! Many entrepreneurs are repelled by the idea of blogging for their business, because they've been told or advised that they need a blog everyday.
This is a rule best served for full-time "bloggers" trying to build up their voice and readership.
Your posting schedule should be determined by your goals and your audience's needs.
Posting too much can overwhelm your audience and cause them to shut you out.
I recommend once or twice per week is more than enough.
Keeping your posting light allows your readers to lock in your messaging and gives them time to apply it to their problem.
Just because you blog, doesn't mean they'll come.
Another perception many entrepreneurs have is that if they post great content, people will find it.
Unless you have built a reputation for providing amazingly helpful content, people will not be typing your name in the search engine.
They're searching for solutions to their problems.
So, the job of your content is to provide the most relevant answer to the questions they type in the search engines.
How to answer the question of "What do I blog about"? The possibilities are endless.
But, the best way is to create a list of all the problems and pains your ideal customer faces as it relates to your offerings.
Draw on common issues you see when working with customers.
Then, create content that gives them guidance on these problems.
If you do this exercise, you should never run out of topics to write about.
Blog for business, not for your health.
If you don't have a clear purpose or goal for writing a blog (or any content for that matter), you probably shouldn't waste your time or money.
Adding calls to actions that tie back to some objective (i.
e.
an opt-in form for list building, a question to spark conversation or a link to a product, etc...
), will help you get more out of your efforts than just some eyeballs.
Speaking of wasting money...
Buying PLR content (a.
k.
a.
Private Label Rights) and blog writing services will NOT help you if...
...
you don't know what to do with the content once you get it.
The business building magic of business blogging is creating the right combination of search, social and relevant content.
Just having content on your blog, isn't going to cut it.
And that's IF it even makes it to your blog and isn't collecting dust on your hard drive or buried in your email.
No, it's not rocket science, but it does take some effort to figure out the mix that works for you and your clients.
It's not your fault.
You're busy.
That's why I'm here.
I'll let you digest these points for now.
I think I'll work on a part two, cause I have more to share.
In the meantime, if you seriously want to create a blog that builds your business, and you're too busy to try to figure it out yourself check out My Blog Content Planner.
Hey, I've got your back! The Busy Entrepreneur's BFF Kenya
Do you want to create a blog that wins you business, but don't know where to start? Do you have a blog, but struggle to find the time to post content to it? Should your blog consist of meaty articles, random ramblings or videos? Inquiring minds want to know.
In fact, if you are a busy entrepreneur short on time and writing desire, you really NEED to know the answers to these questions and then some.
It seems like everyone is blogging these days and its tempting to feel like if you sit this one out, what could it hurt? But, blogging for business is not about opening your diary to the world.
It's about educating and even entertaining your customers and prospects on issues important to them.
So, in this post, I want to take some time to address important tips you need to know as a busy entrepreneur to create a blog that works to build your business - instead of being a waste of time and moolah! First things first...
You DON'T have to post everyday! Many entrepreneurs are repelled by the idea of blogging for their business, because they've been told or advised that they need a blog everyday.
This is a rule best served for full-time "bloggers" trying to build up their voice and readership.
Your posting schedule should be determined by your goals and your audience's needs.
Posting too much can overwhelm your audience and cause them to shut you out.
I recommend once or twice per week is more than enough.
Keeping your posting light allows your readers to lock in your messaging and gives them time to apply it to their problem.
Just because you blog, doesn't mean they'll come.
Another perception many entrepreneurs have is that if they post great content, people will find it.
Unless you have built a reputation for providing amazingly helpful content, people will not be typing your name in the search engine.
They're searching for solutions to their problems.
So, the job of your content is to provide the most relevant answer to the questions they type in the search engines.
How to answer the question of "What do I blog about"? The possibilities are endless.
But, the best way is to create a list of all the problems and pains your ideal customer faces as it relates to your offerings.
Draw on common issues you see when working with customers.
Then, create content that gives them guidance on these problems.
If you do this exercise, you should never run out of topics to write about.
Blog for business, not for your health.
If you don't have a clear purpose or goal for writing a blog (or any content for that matter), you probably shouldn't waste your time or money.
Adding calls to actions that tie back to some objective (i.
e.
an opt-in form for list building, a question to spark conversation or a link to a product, etc...
), will help you get more out of your efforts than just some eyeballs.
Speaking of wasting money...
Buying PLR content (a.
k.
a.
Private Label Rights) and blog writing services will NOT help you if...
...
you don't know what to do with the content once you get it.
The business building magic of business blogging is creating the right combination of search, social and relevant content.
Just having content on your blog, isn't going to cut it.
And that's IF it even makes it to your blog and isn't collecting dust on your hard drive or buried in your email.
No, it's not rocket science, but it does take some effort to figure out the mix that works for you and your clients.
It's not your fault.
You're busy.
That's why I'm here.
I'll let you digest these points for now.
I think I'll work on a part two, cause I have more to share.
In the meantime, if you seriously want to create a blog that builds your business, and you're too busy to try to figure it out yourself check out My Blog Content Planner.
Hey, I've got your back! The Busy Entrepreneur's BFF Kenya
SHARE
