Social media marketing has proven its longevity and its resourcefulness in the marketing mix for big and small business alike.
It can seem like there is some magic formula that will get you a lot of friends and followers, which turn into customers.
Unfortunately this is not the case.
Thankfully, utilizing social media as a marketing format and being successful at reaching your target audience is not as hard as it seems.
However, there are some definite reasons that will result in your social media marketing not working.

• You put your company on Facebook and Twitter so your company should start seeing results, right?

Wrong.
Just putting your company on Facebook, Twitter, or any other social media platform does not equal results.
You have to have a strategy for your postings, a schedule for the mix that you're using in your posts and you have to be active on these sites.

• You bought likes and followers therefore your profiles should be generating lots of customers.
  

Buying likes and followers does not equal customers.
Regrettably a lot of the times when you buy likes and followers you are not able to define who those followers and people are, if they potentially have an interest in your product or service, or if they are from your target region.

• You post daily to your profile as a result your current likes (fans) and followers will be active on your page(s).
  

What you post is just as important as posting itself.
There are also peak times that are proven to be the best times to post for each individual site.
Lastly, posting should be done at the best time of the day for each site.

• I followed a lot of people when I set up my Twitter account therefore I will get followed back.
  

When you establish a presence on twitter you do want to follow some people, nevertheless this does not guarantee that you will get followers.
The key here is to first follow people who are in your industry.
This can lead to the people who follow them following you because of the confirmed interest in that industry.
You also should follow people who are known for following their followers back.
It is common practice for these profiles to say that they follow you back in their descriptions.

• I sent an invite to all of my friends for them to like my Facebook page; this will result in a great number of likes for my page.
  

Although this is not a bad way of gaining likes, this is not an assurance of numerous page likes.
Some of the best ways to increase page likes are to add a 'like' box to your website, run contests and/or giveaways that give an incentive for the "like" (within the rules of Facebook of course), and to add your Facebook page to all of your marketing collateral.
Social media marketing is not easy and it does require some work and maintenance.
Yet the benefits, at minimal costs, can be enormous.
Take the time to strategize and to really plan how to implement your strategy then you will see the results you want.