The internet has closed the world in and created a much more effective and global way to interact with customers and friends alike.
Social sites pop up every day and each year something new seems to take the internet by storm.
In 2009, that thing was Twitter.
At the start of the year it was mildly popular, and as we proceed through 2010 it continues to be ever more so, with millions logging into the site every day.
The "wings" metaphor is an appropriate one, given that "twitter" was previously a word used to describe a noise made by birds.
As things stand today it may never go back to being that, because if someone describes a flock of "twittering birds", the image that will form in many people's mind is of a bunch of people with laptops sending each other short comments and links to YouTube videos.
Politicians use it to gauge support, news agencies use it to break stories quickly, and writers churn out articles about it.
If you don't know what Twitter is, maybe you never will - or maybe you'll go and check it out right now.
Just like birds, conveying a message on Twitter has become known as tweeting, and a whole slew of new terms have arisen from Twitter's popularity.
Things like twitteriffic, tweeple and a whole bunch more.
Think any word, add a tw in front of it, and you just twittified the word! Though many will never understand the appeal of 140 characters, many utilize it everyday, and many more join the flock each month.
Even businesses are taking their messages and tweeting with the best of them.
Specials and Twitter only coupons have begun springing up on the Twitter page, and as more businesses realize that Twitter is where the masses are, more businesses are sure to jump into it.
If your business is not yet on Twitter, you could be missing a big piece of traffic to your site, a large marketplace of customers, and a whole lot of money.
So before you lose all that to your competitor, be sure to sign up at Twitter.
com and grab your fair share.