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Chad Bowar: Whose idea was it to have Century Media do the promotion for the CD, but have it be released on Roadrunner?
Eyal Levi: It came about through various conversations about the future and what would best serve the band and the labels in the long run. Monte Conner (Roadrunner Records) and I talked about how this band is one of those that’s a slow-grow where it’s going to take three to five records to get it where we want it to be.
We’re not like Suicide Silence or Job For A Cowboy that hit that MySpace wave and were huge. We’re more in the style of an Opeth where they had four or five records before anyone gave a (crap).
We were thinking what the best way would be to develop the band. What we really need is a staff who is into developing bands from underground to above ground. Roadrunner are into taking bands who are already above ground and blowing them the hell up to megahuge. They are interested in taking it from 50 thousand to 200 thousand (CDs sold), not 10 thousand to 50 thousand. That’s just how their priorities are and how they work. That’s fine, it’s just we’re not at that level. We need someone to take us to 50 (thousand). We just came up with this, and it worked out. It’s the best of both worlds.
Are you happy with Century Media’s promotion effort for you so far?
Yes, they are fantastic to work with.
You’re wrapping up the tour with Dragonforce and Cynic. What’s next?
We’re going out in June with Goatwhore and Abigail Williams.
It’s an American black metal tour. But I guess we fit in on that one as much as we fit in on this one We never fit in on any tour we’re on. We always stick out somehow, which is fine by me. We’re all about playing to different audiences.
Have you had tours that weren’t very good experiences?
Every tour has its ups and downs, but we generally get along with every band. There’s only been one band ever that we haven’t gotten along with, and this tour has been a total blast. We’re a pretty social band and like to party.
Atlanta has always been known for hip-hop, but there have been quite a few successful metal bands from there lately. Is the scene getting better?
When we were local, we had to get out of town to experience any success. I have no idea how it is now for local bands. I just know everybody’s trying to sound like Mastodon, and it’s annoying. I love Mastodon. They are phenomenal, I just don’t like Mastodon clones.
Chad Bowar: Whose idea was it to have Century Media do the promotion for the CD, but have it be released on Roadrunner?
Eyal Levi: It came about through various conversations about the future and what would best serve the band and the labels in the long run. Monte Conner (Roadrunner Records) and I talked about how this band is one of those that’s a slow-grow where it’s going to take three to five records to get it where we want it to be.
We’re not like Suicide Silence or Job For A Cowboy that hit that MySpace wave and were huge. We’re more in the style of an Opeth where they had four or five records before anyone gave a (crap).
We were thinking what the best way would be to develop the band. What we really need is a staff who is into developing bands from underground to above ground. Roadrunner are into taking bands who are already above ground and blowing them the hell up to megahuge. They are interested in taking it from 50 thousand to 200 thousand (CDs sold), not 10 thousand to 50 thousand. That’s just how their priorities are and how they work. That’s fine, it’s just we’re not at that level. We need someone to take us to 50 (thousand). We just came up with this, and it worked out. It’s the best of both worlds.
Are you happy with Century Media’s promotion effort for you so far?
Yes, they are fantastic to work with.
You’re wrapping up the tour with Dragonforce and Cynic. What’s next?
We’re going out in June with Goatwhore and Abigail Williams.
It’s an American black metal tour. But I guess we fit in on that one as much as we fit in on this one We never fit in on any tour we’re on. We always stick out somehow, which is fine by me. We’re all about playing to different audiences.
Have you had tours that weren’t very good experiences?
Every tour has its ups and downs, but we generally get along with every band. There’s only been one band ever that we haven’t gotten along with, and this tour has been a total blast. We’re a pretty social band and like to party.
Atlanta has always been known for hip-hop, but there have been quite a few successful metal bands from there lately. Is the scene getting better?
When we were local, we had to get out of town to experience any success. I have no idea how it is now for local bands. I just know everybody’s trying to sound like Mastodon, and it’s annoying. I love Mastodon. They are phenomenal, I just don’t like Mastodon clones.
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