Most people within the business world have heard of business blogging.
Some organizations are utilizing one extensively, others have started to develop strategy and there are many, many more organizations who although are aware that they need to be business blogging, have put that part of their business to one side.
The reason behind this last point is very often because organization's simply aren't aware of the benefits or they don't fully understand what one can be utilized for.
And if you're in this boat, read on.
What must first be realised is that there isn't just one benefit - there are literally dozens.
OK, there may simply be a couple of primary benefits - umbrella benefits - but under these benefits there are numerous others.
Take the fact that for organizations who have a business blog, it's particularly normal to see an increase in customer satisfaction levels.
Although this is a particularly favourable benefit in itself, the result of happy customers leads to increased sales due to returning customers and referrals from happy customers.
What's more, your organization's reputation will take less of a hit should a customer have a negative experience with your organization, as a business blog gives them the opportunity to complain publicly.
And although this may not be fantastic if the comment is left alone, as soon as you reply to it, you can provide a response that should negate the potentially detrimental effect of the negative comment.
The reason that this is more beneficial than for an organization who didn't have a blog is that if a complaint was made and there was no public platform to do it on, they'll tell their friends and family, who'll then tell their friends and family, who'll then tell their friends and family and so on, instantly informing hundreds of people about their negative experience with the organization without giving you the opportunity to respond and aim to rectify the situation.
Business blogs have a variety of uses and their benefits are endless, from offering organization's a way to build an online community of people who are genuinely interested in their products and services to giving customers the chance to get in touch with an organization before, during or after a purchase of a product or service takes place.
Whether you develop a business blogging strategy yourself or you hire a business blogging agency to develop and implement one for you, the most important point is that you're taking steps to integrate business blogging into your organization - and you really will be see a substantial number of benefits as soon as you do.
Some organizations are utilizing one extensively, others have started to develop strategy and there are many, many more organizations who although are aware that they need to be business blogging, have put that part of their business to one side.
The reason behind this last point is very often because organization's simply aren't aware of the benefits or they don't fully understand what one can be utilized for.
And if you're in this boat, read on.
What must first be realised is that there isn't just one benefit - there are literally dozens.
OK, there may simply be a couple of primary benefits - umbrella benefits - but under these benefits there are numerous others.
Take the fact that for organizations who have a business blog, it's particularly normal to see an increase in customer satisfaction levels.
Although this is a particularly favourable benefit in itself, the result of happy customers leads to increased sales due to returning customers and referrals from happy customers.
What's more, your organization's reputation will take less of a hit should a customer have a negative experience with your organization, as a business blog gives them the opportunity to complain publicly.
And although this may not be fantastic if the comment is left alone, as soon as you reply to it, you can provide a response that should negate the potentially detrimental effect of the negative comment.
The reason that this is more beneficial than for an organization who didn't have a blog is that if a complaint was made and there was no public platform to do it on, they'll tell their friends and family, who'll then tell their friends and family, who'll then tell their friends and family and so on, instantly informing hundreds of people about their negative experience with the organization without giving you the opportunity to respond and aim to rectify the situation.
Business blogs have a variety of uses and their benefits are endless, from offering organization's a way to build an online community of people who are genuinely interested in their products and services to giving customers the chance to get in touch with an organization before, during or after a purchase of a product or service takes place.
Whether you develop a business blogging strategy yourself or you hire a business blogging agency to develop and implement one for you, the most important point is that you're taking steps to integrate business blogging into your organization - and you really will be see a substantial number of benefits as soon as you do.
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