Your website's "conversion rate" refers to what percentage of your website visitors take a specific action on your site (like buying a product, opting into your email list, etc.). The average conversion rate for a website is about 3%, but there are plenty of sites out there converting at 10% or higher! So what are they doing that you aren't?
Here are 9 secrets from the Internet's top converting sites:
#1: Top converting websites' offers are persuasive and relevant to their target market. Do some market research to find out what's important to your potential customers, and then emphasize that on your website!
#2: They keep their web pages consistent. One sure-fire way to lose visitors is to make every page of your site look like it's from a different website. A website needs to flow naturally and maintain consistency if you want people to stick around.
#3: They test everything! Try one headline for two weeks, then a different headline for two weeks. Whichever one got more conversions is your new winner. The same goes for every aspect of your site: headlines, images, calls to action, opt-in offers - test everything!
#4: They include customer reviews and testimonials. Including real comments from real customers is a great way to increase your conversion rate!
#5: They provide useful, relevant information. If you want people to take you seriously, they need to view you as an authority in your field. Publish lots of info-packed content on your site to establish your credibility.
#6: They use persuasion principles. Every good copy writer knows that persuasion principles like scarcity, authority, consensus, urgency, and reciprocation create compelling sales copy that encourages conversions.
#7: They include strong calls to action. If you want your websites visitors to take a certain action, you have to flat out tell them! Your call to action should be crystal clear and present on every page of your site.
#8: They build a user-friendly customer experience. Visitors won't take action on your site if it's not easy to use and navigate. Invest in some user testing to make sure your website's up to snuff.
#9: They monitor their analytics. Website stats like which keywords people are using to find you and which pages of your site they spend the most time on are marketing gold that you can't afford to ignore. Install Google Analytics and use your website stats to improve your site.
Here are 9 secrets from the Internet's top converting sites:
#1: Top converting websites' offers are persuasive and relevant to their target market. Do some market research to find out what's important to your potential customers, and then emphasize that on your website!
#2: They keep their web pages consistent. One sure-fire way to lose visitors is to make every page of your site look like it's from a different website. A website needs to flow naturally and maintain consistency if you want people to stick around.
#3: They test everything! Try one headline for two weeks, then a different headline for two weeks. Whichever one got more conversions is your new winner. The same goes for every aspect of your site: headlines, images, calls to action, opt-in offers - test everything!
#4: They include customer reviews and testimonials. Including real comments from real customers is a great way to increase your conversion rate!
#5: They provide useful, relevant information. If you want people to take you seriously, they need to view you as an authority in your field. Publish lots of info-packed content on your site to establish your credibility.
#6: They use persuasion principles. Every good copy writer knows that persuasion principles like scarcity, authority, consensus, urgency, and reciprocation create compelling sales copy that encourages conversions.
#7: They include strong calls to action. If you want your websites visitors to take a certain action, you have to flat out tell them! Your call to action should be crystal clear and present on every page of your site.
#8: They build a user-friendly customer experience. Visitors won't take action on your site if it's not easy to use and navigate. Invest in some user testing to make sure your website's up to snuff.
#9: They monitor their analytics. Website stats like which keywords people are using to find you and which pages of your site they spend the most time on are marketing gold that you can't afford to ignore. Install Google Analytics and use your website stats to improve your site.
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