How to increase your event value?

Thinking strategically regarding pricing will not only maximize the profits, but it also adds value to your events. In this article I'll explain some marketing, pricing and other Strategies, which will help you all event presenters to increase the value of your event.

Post your event on Facebook events, Tweet it and give your ticket purchasers the ability to tweet, email or share with their Facebook friends when they buy the tickets.
Most of the time we neglected the pricing but it is an important factor and significant tools which can support event presenters to organize far better events and offer better facilities. Pricing is typically accepted as the area of sales guys and therefore overlooked by others who don't ponder it to be an essential part of their event strategy. This is an opportunity loss and as an event presenter can really maximize its impact if it has a good pricing strategy. It is as important as having a good artist, a good communications strategy, or a good customer service policy.
Make sure that the entire experience of your attendees, from the ticket buying through to the event is excellent. A great experience will definitely increase the value of your event and for that you should ask your attendees for their feedback and also follow up with them to inform about the new and future events.
Different attendees have different requirements and so different attendees want to pay difference prices for the event. It is advisable to select a ticketing system which variable pricing feature so that you can enable this where possible and required. Set a higher price but provided breaks for seniors and youths.
Manage discounts carefully. Use them only to increase the total revenue for the event, for example, last minute reductions to fill otherwise empty seat. Limit coupons.
Ensure maximum value from costs of producing the event, including performers, facilities, lighting, music and sound. Don't spend extra money on the areas not seen by attendees.
Try to use low cost or free platforms to promote and advertise your event, for example you can use Facebook, Twitter and other social media websites. Similar as marketing platform you should select a ticketing system very intelligently as ticketing can eat up lot of cost. Be sensible and find an effective, low cost ticketing system.

Hope you find this article interesting and helpful. Please share you comments, thoughts and tips so that I can come up with more interesting articles.