Business & Finance Advertising & sales & Marketing

Sales Training - It"s Time to Give the Customer a Taste of His Own Medicine

As a sales person, you will need to understand that most of the time the customer is actually lying to you.
Yep, it's true.
Your customers are lying to you most of the time.
They lie for all kinds of reasons and the fact that they lie does not matter.
You need to learn how to turn this around and use it to your advantage when trying to close the deal.
Read on to find out more.
Many times your customer will lie to you because they are not yet comfortable with you.
They may lie as a way to stall the selling process so that they can check the product out on their own.
Many times they lie to try and get a better deal when they don't really have a good excuse but to want a discount.
In order to combat these situations and to not have to call the person out for lying, all you have to do is stand there.
When the customer tells you that the price is too high, all you need to do is make a noise, such as "hmm," or "I see.
" This will get the customer to start talking.
They will be caught off guard by your reaction and will want to fill up the air with more sound.
If the customer says they are just browsing, don't run away.
This is your store and they are a guest.
Give them space, but continue to show them things and point out items and product solutions as they show interest.
Don't ask open-ended questions such as "what can I help you with?" Ask them which part of your store you can show them, or some kind of question that requires a real answer so you can keep talking to them.
Eventually they will start to talk about the real reasons why they are not buying or the real reason they are visiting your place of business.
People go into stores to buy stuff or to do research about buying stuff in the future.
They are not their just for entertainment.
Your job as a sales person is to find the reason they are there and solve it.
Don't load them up with a bunch of overwhelming ideas and up-sells, just solve their problem.
If you treat the customer with respect and make them feel great about what just happened, they will come back for more next time, so they can feel the same way.
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