Article marketing is my favorite form of lead generation, and I imagine it will stay that way for some time to come.
The biggest thing with article marketing, and one of the reasons I think the market is so wide open, is that article marketing doesn't produce massive numbers of leads - and that's what so many people are looking for.
We get bombarded with ads for leads for cheap, or leads 1000 at a time - but we should all know by now that they are very poor quality leads.
But with article marketing, the leads are a much higher quality lead.
They are, in my testing, as much as 10 times more responsive than search engine - generated leads - and that is huge.
People have been trying for years to outsmart the search engines - and they really don't need to - they just need to write articles.
Anyhow, that is the way I feel about it.
So why are article - marketing leads so productive?I think that one of the reasons is that article marketing prescreens the leads before they get to you - the person reading the article has the option of just clicking out, you don't get charged for the click, like with ppc.
I think also that there is a psychological impact of reading your article, then reading your squeeze page - by the time they get a few emails from you, they have really developed a bond with you - and I think that that is real important.
The biggest thing with article marketing, and one of the reasons I think the market is so wide open, is that article marketing doesn't produce massive numbers of leads - and that's what so many people are looking for.
We get bombarded with ads for leads for cheap, or leads 1000 at a time - but we should all know by now that they are very poor quality leads.
But with article marketing, the leads are a much higher quality lead.
They are, in my testing, as much as 10 times more responsive than search engine - generated leads - and that is huge.
People have been trying for years to outsmart the search engines - and they really don't need to - they just need to write articles.
Anyhow, that is the way I feel about it.
So why are article - marketing leads so productive?I think that one of the reasons is that article marketing prescreens the leads before they get to you - the person reading the article has the option of just clicking out, you don't get charged for the click, like with ppc.
I think also that there is a psychological impact of reading your article, then reading your squeeze page - by the time they get a few emails from you, they have really developed a bond with you - and I think that that is real important.
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