Are you aware of the huge earning potential of opt in email lists and are you incorporating list building strategies into your overall internet marketing plan for your blog? Or are you still lost in what seems to be an unsolvable internet marketing maze? All forms of list building will only be successful when the needs and wants of the potential customer come first.
How else can you know that your product or service is exactly what your blog visitors are looking for? One very simple way of putting your customers first is by having your subscription form on your blog landing page instead of forcing your visitors to visit yet another page to opt in.
Remember opt in list building is giving your visitors (potential customers) the incentive to ultimately buy products (yours or affiliate).
However, getting visitors to your blog to join your list is only the starting point.
Fundamentally, list building or should I say keeping your list is all about building and maintaining a solid relationship with your subscribers.
This does not happen by bombarding them with promotional offers.
Inform them through regular newsletters, by providing quality information, and by keeping them updated on what is happening pertinent to your niche.
Once they trust you, they will buy from you.
The quickest way you will lose that trust is by offering your subscribers something that you cannot deliver.
To help you realize the true potential of your list building strategies, I would like to share the results of a real coaching session between a top internet marketer and one of his colleagues...
The background is that this marketer who has a list of around 12 thousand treats them all the same.
What that means is that he sends them all the same information, in the same emails, and offering the same solutions to their problems.
Think about that.
If you had a list of 12 thousand subscribers, what are the chances that they would all have exactly the same interests, the same goals, the same aspirations and, above all, the same reasons to buy from you? What is frightening is that this marketer is not alone.
Even experienced internet marketers think and act in this way.
The good news is he was coached to first find out what his subscribers were really looking for when they signed up for his free report or newsletter.
That way he knew exactly who was looking for what.
By finding out your subscriber's hot buttons, you could also offer them something to meet their needs and wants.
That way, you will have loyal subscribers who become repeat customers for a long time thus building on a more profitable relationship.
How do you achieve that? The marketer with the list of 12 thousand was coached in segmenting the list in a way that subscribers select.
In other words, you let them choose.
They will naturally identify their similar needs, wants, and core desires for you.
With a list of this size and a reliable autoresponder, you can also segment your list and test your email campaigns on sub lists.
By tracking the results, you will identify what is working with whom.
What may surprise you as it did this marketer is that they all have similar needs, wants and desires.
What is different is the way they are approached.
The marketer I am talking about discovered that he had 5 different groups.
Remember, before this coaching, he had one group which meant that, fundamentally, he only had one profit center.
After segmenting the list, he created the potential to generate a far higher return and a lot more sales from 5 profit centers.
This doesn't mean you need 5 different products or you are trying to solve 5 totally different and unique problems.
Crazy thing is the same product ends up appealing to all five groups because you have identified their hot buttons and set up your email campaigns accordingly.
This is just one way to maximize the true potential of your list building strategies.
How else can you know that your product or service is exactly what your blog visitors are looking for? One very simple way of putting your customers first is by having your subscription form on your blog landing page instead of forcing your visitors to visit yet another page to opt in.
Remember opt in list building is giving your visitors (potential customers) the incentive to ultimately buy products (yours or affiliate).
However, getting visitors to your blog to join your list is only the starting point.
Fundamentally, list building or should I say keeping your list is all about building and maintaining a solid relationship with your subscribers.
This does not happen by bombarding them with promotional offers.
Inform them through regular newsletters, by providing quality information, and by keeping them updated on what is happening pertinent to your niche.
Once they trust you, they will buy from you.
The quickest way you will lose that trust is by offering your subscribers something that you cannot deliver.
To help you realize the true potential of your list building strategies, I would like to share the results of a real coaching session between a top internet marketer and one of his colleagues...
The background is that this marketer who has a list of around 12 thousand treats them all the same.
What that means is that he sends them all the same information, in the same emails, and offering the same solutions to their problems.
Think about that.
If you had a list of 12 thousand subscribers, what are the chances that they would all have exactly the same interests, the same goals, the same aspirations and, above all, the same reasons to buy from you? What is frightening is that this marketer is not alone.
Even experienced internet marketers think and act in this way.
The good news is he was coached to first find out what his subscribers were really looking for when they signed up for his free report or newsletter.
That way he knew exactly who was looking for what.
By finding out your subscriber's hot buttons, you could also offer them something to meet their needs and wants.
That way, you will have loyal subscribers who become repeat customers for a long time thus building on a more profitable relationship.
How do you achieve that? The marketer with the list of 12 thousand was coached in segmenting the list in a way that subscribers select.
In other words, you let them choose.
They will naturally identify their similar needs, wants, and core desires for you.
With a list of this size and a reliable autoresponder, you can also segment your list and test your email campaigns on sub lists.
By tracking the results, you will identify what is working with whom.
What may surprise you as it did this marketer is that they all have similar needs, wants and desires.
What is different is the way they are approached.
The marketer I am talking about discovered that he had 5 different groups.
Remember, before this coaching, he had one group which meant that, fundamentally, he only had one profit center.
After segmenting the list, he created the potential to generate a far higher return and a lot more sales from 5 profit centers.
This doesn't mean you need 5 different products or you are trying to solve 5 totally different and unique problems.
Crazy thing is the same product ends up appealing to all five groups because you have identified their hot buttons and set up your email campaigns accordingly.
This is just one way to maximize the true potential of your list building strategies.
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