Society & Culture & Entertainment Writing

Writing Franchise Manuals - Is This A Good Career Niche for a Writer?

If you are a writer, perhaps you've joined a writer's group.
In such groups are all sorts of writers.
There are poets, ghost writers, screenwriters, novelists, research paper writers, online article writers, reporters, and even technical writers.
In fact, there is good steady money in technical writing.
Let me offer you a suggestion, and a little case study into my own dubious writing career.
So how did I become a writer you ask? Well, believe it or not I am not a writer but an entrepreneur, I founded a franchising organization and was the first person to start a mobile on-site car washing business in the USA.
Of course, running such a business for 15-years was a lot different than actually franchising the business model.
So before I could get the thing going, I had to produce manuals.
So, every day I went to the local coffee shop and wrote and wrote and wrote and came home and typed it all into a word processor, and edited and edited, eventually I had a full set of manuals, some 2,000 pages over all of every aspect of my business.
What a lot of work, which brings me to my next point.
If I had it to do all over again, I think I'd rather hire someone to do it for me.
Interestingly enough, I had written an article on this very topic a few years back and on March 31, 2014 I got my first comment on that piece from Deena Bogan who writes; Subject: Writing Franchise Manuals "Hi! This was a GREAT article! I am a tech writer who was hired 3+ years ago to write various manuals (by a 3rd party franchise consulting company) for companies getting started with franchising their business.
"Daunting" is exactly the word I would use to describe the task! And it is a tremendous amount of work.
Nevertheless, since this kind of writing has become an area of expertise for me, I'm looking for similar opportunities but having trouble finding any.
I know it's kind of a specialty niche.
Any suggestions for where I should start looking? Thanks!" Well, Deena is quite welcome, and I only wish I knew here back then, I'd have given her the money to complete my manuals in a heartbeat, and YES, she is 100% correct the task is Daunting, it certainly was for me.
Although I've never written a full set of manuals for a franchisor, I cannot imagine the challenges of getting it right, and the careful attention to detail required to prevent future challenges or in the case of my service business liability from accidents if someone gets it wrong.
Now then, what can a technical writer who wants to write franchise manuals do to get new clientele? Well, I'd recommend getting on the email listserv for the Franchise Attorney bar - also joining the IFA or International Franchise Association, and just cold calling from Bond's Franchise Guide.
Franchisors are always adding new business models, franchise modules and new procedures, nearly all need to update their manuals every 2-3 years you see.
If you are a franchisor founder and want to franchise your business, manuals are a must, and in hindsight I'd recommend finding someone like Deena to do it for you.
Please consider all this and think on it.
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