Business & Finance Small Business

Small Business Keys To Communication In The Virtual World

Whether you are connecting with your customers and prospects face-to-face or via the internet, effective communication is essential.
To thrive in today's business world, small business owners need to master the skills to developing relationships.
As the speed of doing business increases with the internet, more and more business owners are finding themselves disconnected and overworked.
Creating quality business relationships has become even more challenging.
The way businesses operate today is shifting.
In the Industrial Age, businesses leaders focused on capital assets and the bottom line.
The goal was to deliver results no matter what the cost in business relationships may have been.
In the Information Age, businesses owners need to realize they need to balance results with relationships.
Learn four basic strategies for effective communication and you will succeed in the Information Age.
Care about the people with whom you are communicating.
Listen to their beliefs and values.
From a virtual standpoint, you can learn this information from reading profiles.
Follow what they are posting on their status.
We recommend that you do a search on social media sites such as Twitter and see what people are saying about you and your product or service.
Listen and care about what they have to say.
If it is negative, communicate with them and try to understand why they feel the way they do.
Connect with your friends and followers.
Understand who your audience is and seek to understand and connect with them.
Determine what matters to them and find a way to communicate.
As much as possible, customize your communication.
Use first names in emails.
Post compliments about the people you are doing business with on your newsfeeds.
Filter incoming information.
Answer or file emails as they come in.
Make communication tasks a priority.
When you communicate with someone do you have a clear idea of what result you are expecting? Take time to pause and gain perspective.
Take a time out each day to reflect what you are accomplishing that day.
It is easy to get caught up in emails, tweets, updates and forget the purpose of what you are doing.
Schedule your internet time the same way you schedule other appointments.
Block out the time and then step away for other tasks.
In my business, we deal with business leaders in various parts of the country.
I have found that scheduling virtual meetings using programs such as Go To Meeting is a great time saver.
We can catch up on projects and set aside time to communicate.
I often have a Microsoft Word document up on the screen and keep track of the discussion and any to do lists.
When the meeting is over, I have a quick reference for what is to take place next.
Learning to communicate virtually is a must in today's world.
Take the time to learn good email skills, telephone skills and written skills.
This will help you gain new businesses and get results.
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