People may question you about why it makes any sense at all to bother creating a product from your bite size brilliance when so much is already available online.
After all, in many settings, it is now an online world, supported by endless electronic devices to access that online world any time of any day or night.
So then what is the point of gathering and producing your information product in any format online or offline if the information is all so accessible online? It boils down to how someone wants to use the information you have, how they need it now and/or in the future, regardless of whether it is available and delivered digitally or in hard copy.
Online searches can be an instant problem solver to finding a quick solution for an immediate concern.
In that context, it's all about now.
Getting that information quickly solves the purpose for that person in that situation.
There is urgency attached to their need to know.
Your content in your delivery format is most likely lost on them, even if they are well organized and can easily access it.
One of the downsides to relying on the Internet, though, is the need to look at multiple sources, collate what you find, and evaluate the accuracy and appropriateness for your particular situation.
The source may or may not be reputable; there can be conflicting points of view; the information may be presented in an inconvenient way - narrative rather than bulleted, audio, video, or other time-consuming presentations that rely on more time or patience than you have to sift through it all.
Your advantage is not only that have expertise and experience to support your content; you have information products that can be used by companies and associations to help them promote their products and services and increase their revenue.
Your publications and products in any format live on in the lives of people who receive them.
This is true whether as a download thanking them for signing up for your buyer's mailing list or receiving a printed tips booklet as a gift with a purchase from your quantity buyer, imprinted with your buyer's company name.
The information you provided in bite size pieces not only educates the recipient, it also markets the company who gave it to the recipient.
Yes, that is sometimes delivered online, however it is done this way as a marketing campaign and the person receiving it didn't have to hunt for it.
They got it as a gift, further endearing them to whoever provided those valuable tips.
And you can always license the downloadable version of your booklet to your corporate or association buyer to save them time in researching and producing the content by one of their staff members.
ACTION - Next time a potential buyer at a company or association responds that people can get tips online, consider replying "Yes, and how much money and good will are you leaving on the table by not using this information as part of a marketing campaign from your company, for all those people who will never even consider searching online for these tips?" It's a big world out there, and lots of people who will very much appreciate uniquely receiving information on how to improve their life from someone they perceive as caring about them.
The answer you get from your decision maker at that point will let you know how much sense it makes to continue the conversation or move on to someone who loves the idea of distinguishing their company or organization by using what you've got.
© 2015
After all, in many settings, it is now an online world, supported by endless electronic devices to access that online world any time of any day or night.
So then what is the point of gathering and producing your information product in any format online or offline if the information is all so accessible online? It boils down to how someone wants to use the information you have, how they need it now and/or in the future, regardless of whether it is available and delivered digitally or in hard copy.
Online searches can be an instant problem solver to finding a quick solution for an immediate concern.
In that context, it's all about now.
Getting that information quickly solves the purpose for that person in that situation.
There is urgency attached to their need to know.
Your content in your delivery format is most likely lost on them, even if they are well organized and can easily access it.
One of the downsides to relying on the Internet, though, is the need to look at multiple sources, collate what you find, and evaluate the accuracy and appropriateness for your particular situation.
The source may or may not be reputable; there can be conflicting points of view; the information may be presented in an inconvenient way - narrative rather than bulleted, audio, video, or other time-consuming presentations that rely on more time or patience than you have to sift through it all.
Your advantage is not only that have expertise and experience to support your content; you have information products that can be used by companies and associations to help them promote their products and services and increase their revenue.
Your publications and products in any format live on in the lives of people who receive them.
This is true whether as a download thanking them for signing up for your buyer's mailing list or receiving a printed tips booklet as a gift with a purchase from your quantity buyer, imprinted with your buyer's company name.
The information you provided in bite size pieces not only educates the recipient, it also markets the company who gave it to the recipient.
Yes, that is sometimes delivered online, however it is done this way as a marketing campaign and the person receiving it didn't have to hunt for it.
They got it as a gift, further endearing them to whoever provided those valuable tips.
And you can always license the downloadable version of your booklet to your corporate or association buyer to save them time in researching and producing the content by one of their staff members.
ACTION - Next time a potential buyer at a company or association responds that people can get tips online, consider replying "Yes, and how much money and good will are you leaving on the table by not using this information as part of a marketing campaign from your company, for all those people who will never even consider searching online for these tips?" It's a big world out there, and lots of people who will very much appreciate uniquely receiving information on how to improve their life from someone they perceive as caring about them.
The answer you get from your decision maker at that point will let you know how much sense it makes to continue the conversation or move on to someone who loves the idea of distinguishing their company or organization by using what you've got.
© 2015
SHARE
