- 1). Write a business plan. As with many businesses, franchising in Dubai requires you to write a business plan, which acts as a yardstick in running the business. State the objectives, marketing strategies, financial plan and organizational structure. Also it should clearly indicate the goods and services you offer. The business plan will be used by franchise buyers in running their franchise.
- 2). Register your company trademark. To protect your brand it is necessary to register it with DBA Business Advisors in UAE as well as with U.S. Patent and Trademark Office (USPTO). By so doing you will have the legal ownership of the product and prevent the franchise buyers from owning it.
- 3). Get legal documents. Only citizens of UAE are allowed to franchise. Franchising can be done, however, in the multiple free zones. You need a special license, issued to foreign companies operating in free zones, from UAE Economic Department to franchise in UAE. The Free Zones include Jebel Ali Free Zone (JAFZA), Dubai Aid City, Dubai Textile Village and International Media Production Zone.
- 4). Advertise your franchise. Let the citizens of UAE know about the franchising opportunities you offer. Accomplish this through media such as Abu Dhabi Media Company, Gulf News Online and Khaleej Times Online, just to mention a few. In addition you can include the opportunities in the company website and print brochures.
- 5). Secure buyers for the franchise. Select buyers who are willing to stick to the rules of the business. Attend trade shows such as Franchising Middle East Exhibition to identify potential franchisees. The show gives you a variety of buyers from which you can select the one that best suits your franchise.
- 6). Sign an agreement. Once you have agreed on terms and conditions of the business, sign an agreement with the franchise buyers. It should show the fee and responsibilities of the franchise buyer. This should be done by help of a lawyer and presented before UAE court.
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