Business & Finance Social Media

Thought Leadership and Social Media

We are all aware what thought leadership is but we barely understand its power.
You have to look at thought leaderships as content on steroids.
It basically stands out from its contemporaries because it is new, bold and most of the time, daring.
Most of the time, thought leaderships not only aim to "sell" but they also address specific issues or challenges present.
In some rare cases, thought leaderships often shifts the mindset of an entire industry.
If you want to be a thought leader, you have to remember that ordinary content just won't cut it.
It should be able to set your brand apart from the competition which will, in turn, be a source of trust and engagement from your customers.
So imagine the sheer potential of a thought leadership campaign and the reach of social media.
You might be feeling a bit light headed and dizzy now.
I know.
I've been there.
But how can you possibly succeed in using social media in your thought leadership campaigns when it all seems like everybody else is doing it wrong? Here is a list of the things you may want to consider if you want to use the power of social media in sharing your thought leadership content.
#1: Visual is key Nowadays, people are more into visual representations of content rather than the usual long wall of words.
Don't worry though, the Internet offers different methods of showing your visual content in different formats possible.
You can go with YouTube, Pinterest, Slideshare or even Instagram.
Have you been graphically interpreting your content to address and ride this trend? #2: Shareability is key Success in social mediais sometimes decided by the "shareability" of your content.
Will people tell others about this once they read your content? Remember that the more people share your content the more people it reaches.
#3: Know your prospect's buying cycle Always remember that your content should be geared towards your prospects.
This means you have to identify their various stages of engagement and possibly their buying cycle so you can adjust your content depending on what stage they are in.
Make sure you offer enough option for your prospects, for example, on formats of which they can get your content such as audio, video, PDF or PowerPoint.
#4: Leverage your Content Make sure your content is top-class and is optimized not only for humans but also for search engine spiders.
Do you have a specific plan on this department? Remember that SEO has changed over the years so you have to keep yourself updated.
If people want to search about something related your content, it should come up on the first page.
That is your target.
Not all social media channels will work the same ways as the others.
One will work better than the other and it will not be necessarily your fault.
This means you have to find out which one really works through analytics and focus on that for a while.
I am not saying that you should automatically dump anything that doesn't perform but you have to remember that you are working on a budget here so you have to allocate your resources to what works.
SHARE
RELATED POSTS on "Business & Finance"
iPhone Applications - Revolutionizing Social Media
iPhone Applications - Revolutionizing Social Media
Top 5 Ways to Build an Online Business With Facebook Ads
Top 5 Ways to Build an Online Business With Facebook Ads
Are You Using Foursquare As Part of Your Online Marketing Strategy?
Are You Using Foursquare As Part of Your Online Marketing Strategy?
Social Media: The Rules of Engagement
Social Media: The Rules of Engagement
Using Social Media As A Head Hunting Tool
Using Social Media As A Head Hunting Tool
What Is Social Media and How to Use It for Your Online Business?
What Is Social Media and How to Use It for Your Online Business?
MySpace Strategies Made Easy - Start Getting Leads Today
MySpace Strategies Made Easy - Start Getting Leads Today
Perception Is Not Reality in World of Social Media
Perception Is Not Reality in World of Social Media
How to Use Twitter and Facebook to Let People Get to Know You and to Build Your Credibility Online
How to Use Twitter and Facebook to Let People Get to Know You and to Build Your Credibility Online
Will the Arab Spring Turn Into an Arab Summer Via Online Social Networks? Maybe Not
Will the Arab Spring Turn Into an Arab Summer Via Online Social Networks? Maybe Not
Starting Social Networks for Women
Starting Social Networks for Women
3 Things to NEVER Do With Your Social Networking Profile
3 Things to NEVER Do With Your Social Networking Profile
Variety in Social Media Marketing Keeps Followers Interested
Variety in Social Media Marketing Keeps Followers Interested
Finding The Best Driving Directions
Finding The Best Driving Directions
Social Media - Learn 7 Reasons Why Virtual Events Are a Perfect Fit For Social Media Marketing Plans
Social Media - Learn 7 Reasons Why Virtual Events Are a Perfect Fit For Social Media Marketing Plans
The Best Reason To Know How To Socially Network for Business
The Best Reason To Know How To Socially Network for Business
Alleviating the Demands of Social Media Promotion
Alleviating the Demands of Social Media Promotion
Internet Social Networking Explained - Find Out What All The Fuss Is Over Social Networking Sites
Internet Social Networking Explained - Find Out What All The Fuss Is Over Social Networking Sites
Having Fun With Facebook
Having Fun With Facebook
How to Avoid Mistakes in Social Media & Quality Content
How to Avoid Mistakes in Social Media & Quality Content

Leave Your Reply

*