It took search engines like Google less than a decade to become a major part of people's lives. Search engines have become the backbone of the Internet, as it would be virtually impossible to find specific sites or information you seek without their help. However, on the other side of the equation are millions of webmasters trying hard to get sites ranked well on those search engine results that will tell you a different tale. Unfortunately there are those webmasters who try to manipulate those results, which can be a bad influence for people trying to learn proper optimization techniques. This can lead some of them to make silly mistakes that could see their sites penalized unnecessarily. This article will look at some of the more common SEO mistakes people make that could seriously damage your efforts.
We can go through just about any search term and easily find a lot of sites that are optimized for the wrong search terms. You will not find any internet marketer who will tell you that keywords are "not" important to search engine optimization. Of course the simple reason for their importance is due to people using them to find information in search engines. If you don't optimize your site, or blog, for the terms that match the content on your site, then people may arrive there thinking they'll find something else and that's not good. You can still get a few conversions with the traffic you do get, but they will be few and far between. So the best way to deal with this problem is to go for only those keywords that people are searching, not the ones that you assume to be right. It's always important to do the best keyword research you can.
The second SEO mistake concerns your domain name, or making maximum use of URLs for SEO purposes. Dynamic URLs still work and do get ranked, but that doesn't give you a reason to not leverage your URL for SEO purposes. Make use of your primary keyword phrase in your domain name, and then your filename extensions will contain your appropriate secondary keyword phrases. It's been proven time and again that the URLs that have keywords in them, are given more preference by all the major search engines, which means you have a better chance if getting ranked for that keyword if you follow this simple rule.
Meta tags and page descriptions are another sort of mistake made because people think they're important. The simple reality is that meta tags are nowhere near as important as they once were. Your best area of focus is with your site content, and that's a fact. Content is one of the genuine keys to SEO success. Optimizing your content for the right keywords will take you pretty far, indeed. Despite the fact that the above errors show SEO to be complex, it can still be learnt with a little research. You first need to get it straight in your head how you will be implementing SEO, then proceed to make a plan on paper and apply it practically. Last but not the least, putting in the effort and going after search engine traffic is the best thing you could for your site. Keep pushing until you actually see the results, which you will.
We can go through just about any search term and easily find a lot of sites that are optimized for the wrong search terms. You will not find any internet marketer who will tell you that keywords are "not" important to search engine optimization. Of course the simple reason for their importance is due to people using them to find information in search engines. If you don't optimize your site, or blog, for the terms that match the content on your site, then people may arrive there thinking they'll find something else and that's not good. You can still get a few conversions with the traffic you do get, but they will be few and far between. So the best way to deal with this problem is to go for only those keywords that people are searching, not the ones that you assume to be right. It's always important to do the best keyword research you can.
The second SEO mistake concerns your domain name, or making maximum use of URLs for SEO purposes. Dynamic URLs still work and do get ranked, but that doesn't give you a reason to not leverage your URL for SEO purposes. Make use of your primary keyword phrase in your domain name, and then your filename extensions will contain your appropriate secondary keyword phrases. It's been proven time and again that the URLs that have keywords in them, are given more preference by all the major search engines, which means you have a better chance if getting ranked for that keyword if you follow this simple rule.
Meta tags and page descriptions are another sort of mistake made because people think they're important. The simple reality is that meta tags are nowhere near as important as they once were. Your best area of focus is with your site content, and that's a fact. Content is one of the genuine keys to SEO success. Optimizing your content for the right keywords will take you pretty far, indeed. Despite the fact that the above errors show SEO to be complex, it can still be learnt with a little research. You first need to get it straight in your head how you will be implementing SEO, then proceed to make a plan on paper and apply it practically. Last but not the least, putting in the effort and going after search engine traffic is the best thing you could for your site. Keep pushing until you actually see the results, which you will.
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