Blogging is an excellent way to market yourself online.
You are able to target a specific niche audience with your blog, and start a conversation with readers who are interested in your topic.
Here are 5 tips on how to use blogging to market yourself and build your online business.

• Choose a niche that you will be willing to stick with.
  You might be involved in an offline business that you wish to take online, or this may be a new business venture that you are just starting to get off the ground.
  
• The search engines love blogs.
  Every time you write a blog post you are providing fresh content to your readers.
  This also makes it much easier for people to find you online when they search for the keywords related to your topic.
  
• During the first month to six weeks, post to your blog every day, including weekends.
  This will boost your blog's search engine ranking in a very short period of time and bring you more traffic than you ever thought possible.
  
• Have a way to capture people's name and email address on your blog.
  It is easy to set up an opt-in box or to subscribe to a service such as Feedblitz.
  This way people will receive email updates when you make a new post and you will be able to stay in contact with them after they leave your blog.
  
• Provide useful information in your blog posts.
  Stay on topic and answer the questions people have about what you are talking about in your blog.
  

Follow these tips and you will be able to build an online business using your blog.
It is also a good idea to visit forums where you can learn more about blogging for your business.