There are a lot of factors that go into creating great content for your business-like an original idea, solid writing skills, and even research.
But the most important thing to consider when creating content is who you're writing it for.
Think about it this way-do you talk the same to a child as you do to your friends or coworkers? Probably not.
In fact, you typically don't even speak the same way to your coworkers as you do to your long-time friends.
That's because they aren't the same audience.
Knowing that is what makes you change the way you speak around these different groups, from word choice to tone.
When it comes to creating content for different audiences in a business setting, you're looking at two main audiences-one is other businesses, the other is consumers.
Clearly, because these types of audiences are so different from one another, the way you speak to them will need to change as well.
Writing for Business-to-Business (B2B) Technical terms: When you're creating content for other businesses in your industry, you can use all of the technical terms and acronyms you want (e.
g.
, SEO, SEM, PPC) without hurting your content's readability.
Unlike speaking to consumers, other businesses already know what you're talking about, so there's no need to explain these things in detail.
Don't repeat old news: Other companies in your industry are probably keeping up with current events on their own, so don't rehash current news in your content because you'll just be wasting your audience's time-which will more than likely make them leave your website.
The best way to share old news is through sharing links.
That way, if someone isn't caught up, they can check it out without forcing the majority of readers to search through old information.
Writing for Business-to-Consumer (B2C) Write for your demographic: Here's where you audience can vary tremendously.
While it's still very different writing for consumers when compared to other businesses, there's more diversity in consumer demographics.
Make sure to anticipate the types of readers you're looking to connect with.
You need to take into account key attributes, such as education levels, socioeconomic lifestyles, age groups, gender, etc.
That way, you're reaching the right people.
Don't just write a sales pitch: Consumers don't like to read sales pitches.
Make sure your content is engaging your target audience by being entertaining, informative, or answering a common question.
Consumers are far more responsive to genuine content that has personality and is actually aimed to serve their needs rather than serving the needs of the content creators, themselves.
Creating high-quality content can come with its own share of difficulties, but defining who your target audience is easier than you think.
Make sure you identify your audience before you begin creating and keep them in mind throughout your content marketing.
But the most important thing to consider when creating content is who you're writing it for.
Think about it this way-do you talk the same to a child as you do to your friends or coworkers? Probably not.
In fact, you typically don't even speak the same way to your coworkers as you do to your long-time friends.
That's because they aren't the same audience.
Knowing that is what makes you change the way you speak around these different groups, from word choice to tone.
When it comes to creating content for different audiences in a business setting, you're looking at two main audiences-one is other businesses, the other is consumers.
Clearly, because these types of audiences are so different from one another, the way you speak to them will need to change as well.
Writing for Business-to-Business (B2B) Technical terms: When you're creating content for other businesses in your industry, you can use all of the technical terms and acronyms you want (e.
g.
, SEO, SEM, PPC) without hurting your content's readability.
Unlike speaking to consumers, other businesses already know what you're talking about, so there's no need to explain these things in detail.
Don't repeat old news: Other companies in your industry are probably keeping up with current events on their own, so don't rehash current news in your content because you'll just be wasting your audience's time-which will more than likely make them leave your website.
The best way to share old news is through sharing links.
That way, if someone isn't caught up, they can check it out without forcing the majority of readers to search through old information.
Writing for Business-to-Consumer (B2C) Write for your demographic: Here's where you audience can vary tremendously.
While it's still very different writing for consumers when compared to other businesses, there's more diversity in consumer demographics.
Make sure to anticipate the types of readers you're looking to connect with.
You need to take into account key attributes, such as education levels, socioeconomic lifestyles, age groups, gender, etc.
That way, you're reaching the right people.
Don't just write a sales pitch: Consumers don't like to read sales pitches.
Make sure your content is engaging your target audience by being entertaining, informative, or answering a common question.
Consumers are far more responsive to genuine content that has personality and is actually aimed to serve their needs rather than serving the needs of the content creators, themselves.
Creating high-quality content can come with its own share of difficulties, but defining who your target audience is easier than you think.
Make sure you identify your audience before you begin creating and keep them in mind throughout your content marketing.
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